Buyology

Buyology

Home
Advertise with Us
Google recropped your creator
✂️Performance Max now generates aspect ratios from uploaded video, and your usage grants may not cover derivatives, Social platforms are making ads more…
The metric agents actually weight
🎯AI shopping assistants factor brand recognition into what they recommend, and nobody's measuring TV against it, The fight for the TV screen is…
Skimmable isn't extractable
📖 Writing that reads well to a human often fails the exact test an AI agent runs before quoting your content. Meta, TikTok, and ChatGPT roll out new ad…
ChatGPT just became a media buy
📢OpenAI opens ChatGPT ads to Europe today, and most growth teams don't have a brief written for the format yet, Google is merging its tagging tools and…
Paying commissions on returns
Your payout cycle and your holiday return window are on different calendars, and the gap costs real margin, Microsoft and X push AI deeper into ad…
Google may replace your search pitch
🧐They are testing AI summaries inside the snippet itself. Your meta description might already be obsolete, Meta and Google push AI deeper into ad…
Your creative has a fingerprint
🧐 Format fatigue isn't about the ad. it's about what your warm audience learned to recognize as yours, Google automates more PMax creative while…
Your spam rate can pass and still fail
🫣The ceiling everyone checks isn’t the one that actually determines placement anymore, Google and ChatGPT are feeding each other, and more!
New SEO is getting people talking
🗣️Traditional seo rewards a strong backlink profile. AI search rewards being talked about everywhere else, Google Ads is giving automation more…
Your best ad is hidden in your data
📊 The exact four-step process for turning one real data point into the line that stops the scroll, Creator Studio gets personalized AI while WhatsApp…
You need to license a future star
🙂The creator was a nobody when you licensed that content. They aren’t now, ChatGPT ads meet Microsoft's AI traffic math, and more!
Your best traffic looks invisible
💪Your smallest traffic source might be outperforming every channel you actually report on, Meta automates creator growth while shoppers use Reddit to…
© 2026 Buyology · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture