Archive - Buyology

Hook worked but everything else failed

👎 You spent 45 minutes on the hook. The middle killed the post in 10 seconds, Snapchat, Instagram, and Pinterest all made moves on engagement this week…

Apr 10

AI doesn’t hate your site

😬 It crawled your site three times this week. It found nothing worth citing, YouTube and Snapchat are both pushing harder on ad formats this week, and…

Apr 9

The Ad that wouldn’t die

🥹Everything seemed good then, how did this one ad die all of a sudden? YouTube hands creators better audience data while Pinterest explains why variety…

Apr 8

The best post-purchase flow ever

💪A post-purchase flow built for ltv, not receipts, Bing shapes ChatGPT while humans still win Google, and more!

Apr 7

The Auction is killing your retargeting

Plus, the auction is pricing you out of your own retargeting, Google and Meta both want you paying for new features, and more!

Apr 6

Meta’s Sending Pre-Judged Traffic

😮Your buyer was already judged before your ad appeared, Googlebot has a 2MB limit, and anything beyond it doesn't exist, and more!

Apr 3

Your SEO Workflow Is Fragile

😬Everyone is building agentic SEO workflows. Most will break in production, Meta makes three moves on ads targeting and subscriptions this week, and…

Apr 2

You’re missing the real problem

🫠 You’re optimizing the creative. The real problem is two layers deeper, Reddit, YouTube, and LinkedIn are the Top Sources AI search engines cite, and…

Apr 1

March 2026

Don’t wait for the warning

🛑 The brands that scale cleanly never wait for the warning signs, Gemini traffic doubles while ChatGPT hits $100m in ad revenue, and more!

Mar 31

Your best blog is stealing your sales

😤 Google is sending your buyers to a blog post. Your product page never stood a chance, YouTube lowers the bar for shopping commissions while Google…

Mar 30

Your Sitemap is a lie

⚠️ And it’s costing your brand dearly, Meta expands reels ad placements and AI creative tools at newfronts, and more!

Mar 27

Psychology of unignorable objects

🫣Why Some Products Force Themselves Into Culture, Meta and Snapchat both push harder into in-app commerce, and more!

Mar 26

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