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Skipping New vs New Test?
🎯 Why Comparing New Ads to Champions is Killing Your Creative Testing, Google Tightens the Loop Between AI Traffic, Local Conversions, and Setup UX…
Target Roles, not just Personas
🧩 The Persona Collapse: Why Role-Based Marketing Is Replacing Demographics in DTC, Meta Pushes AI Ads Forward With Video Gen, In-Ad Chat & Auto…
Volume isn’t Velocity
⚡️Why Scaling Creatives Doesn’t Scale Growth, TikTok Expands Symphony AI Suite, and more!
Lifecycle Offers That Don’t Cannibalize LTV
🧠The high-AOV retention playbook smart brands use, Reddit Unlocks Human Insight with AI-Powered Conversation Tools, and more!
Offer Mechanics vs. Discounting
🎯The Secret Science of High-Performance DTC Offers, Meta & YouTube Prioritizing In-App Engagement, and more!
Creative Wins Are Hidden in the Cut
🎬Why Your Ad Flops Aren’t Conceptual, They’re Cut-Deep, Microsoft Ads Levels Up with Custom Reports, Smarter PMax & Shopify Push, and more!
Selling at the Speed of Feeling
🧠 The Emotional Timing Advantage, Reddit’s Ripple Effect, and more!
Brand Love Is a KPI Now
📈 Why Brand Reputation Isn’t PR, It’s a Performance Metric, YouTube Doubles Down on Ads and Exposure, and more!
The Low-Frustration Funnel
🤗UX, Visuals, and Flow That Don’t Burn Cognitive Fuel, LinkedIn Expands Video Ad Options with First Impression and CTV Upgrades, and more!
The Ratio to Risk Rule
🧠 The Most Overlooked Conversion Lever in Pricing Psychology, Pinterest’s Mid-Year Trend Forecast, and more!
The Anti-Campaign Growth System
🔁 Why the smartest DTC brands no longer think in “launches” and what they build instead, Snapchat’s Skippable vs. Non-Skippable Ads, and more!
The False Flatline
📉 Why Your Brand Isn’t Growing (Even When Metrics Say It Is), Meta Reveals What Actually Works in Ad Creative, and more!
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