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Saturation Looks Like Creative Failure
🥲You briefed the new creative too soon, Google and Microsoft rethink how advertisers manage campaign performance, and more!
May 8
19
Discount bugs costing you daily
🥺 Your discount logic is punishing the customers who earned it, OpenAI expands ChatGPT ads with bidding and tracking tools, and more!
May 7
18
Are you really ready to go viral?
🫠 If your viral traffic surges and your platforms aren’t ready it’s gonna cost you, Google moves shopping directly into search with smarter…
May 6
19
Transformations are overrated
🚀A 14-Day update outsells a six-month transformation, Growth looks strong until you analyze the full funnel, and more!
May 5
17
LTV is the real budget
💰 If you don't know your LTV, you don't know your real budget, Meta and Google show rising costs and new opportunities, and more!
May 4
19
The Gap No Creative Audit Catches
😶🌫️Why your ad account has a psychological blind spot you've never audited, X and Meta take opposite approaches to AI advertising, and more!
May 1
14
April 2026
You’re Preparing Too Late
👀Prime Day sits nine weeks out, but the decisions that determine whether you scale or stall are being made right now, Snapchat, Pinterest, and LinkedIn…
Apr 30
18
Breaking The Data Lie
🧐Why your influencer data is lying to you, and the three fixes that make it actionable, Meta data reveals moments matter more than demographics, and…
Apr 29
17
The 42-Cent Retention Hack
🎯A haircare brand hits a 90-day repurchase rate of 62%, Google and YouTube updates impact ads and audience engagement, and more!
Apr 28
18
Make brand personality stick
🫣Your brand lacks a personality that actually sticks, OpenAI is turning ChatGPT into an ad ecosystem, and more!
Apr 27
18
An hour a day for Free Traffic
🤩The exact steps to build free traffic that compounds, Google just made targeting, tracking, and testing more efficient, and more!
Apr 24
12
Breaking the Meta Ceiling
👀 The Meta ceiling is structural, not creative, New LinkedIn and Google features simplify AI for marketers, and more!
Apr 23
19
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