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Your LTV Number is Lying
👤 Different customers behave differently after the first purchase, Google Ads removes friction where it hurts most, and more!
13 hrs ago
1
Your Creative Isn’t Failing, Your System Is
⛓️ Output breaks when content depends on memory instead of states, Reddit launches Max Campaigns to automate ads without hiding the data, and more!
Jan 7
7
January isn’t a new beginning
✋ It’s stopping things from following you forward, AI took over holiday support, and more!
Jan 6
The Unspoken Rule of TikTok Shop
🛍️ Scale breaks when humans interfere, Why every Google Ads account needs scripts running, and more!
Jan 5
1
December 2025
PPC fails quietly now
🫠 Smart bidding is only as smart as your worst data day, and more!
Dec 30, 2025
3
1
The Belief Debt Problem
📉 Why Funnels Collapse Before the Pitch Even Starts, Do faces really help YouTube thumbnails, and more!
Dec 29, 2025
1
When Access Becomes the Offer
😃 Scarcity isn’t claimed, it’s proven by visible demand, Google continues to rebalance Ads toward accessibility and precision, and more!
Dec 26, 2025
2
2
The Campaign that Listens
👂Small volume reveals truth big budgets miss, How duplicate content weakens AI search visibility, and more!
Dec 24, 2025
1
Authority Requires Exclusion
❤️ Not everyone should care, only the ones that matter, Fan-Out rankings influence AI overview citations, and more!
Dec 23, 2025
You’re reading PMax wrong
💪 Delivery reflects certainty, not strength, what 2025 data reveals about Google’s AI search rollout, and more!
Dec 22, 2025
You’re Forcing Meta to Freeze
🛑 Learning stalled as structure removed exploration entirely, What platforms decide to show is becoming the strategy, and more!
Dec 19, 2025
Limits help you truly scale
🕵️♂️ They expose weak creative, fast, so you can limit burning spend, Short-Form video is moving beyond the Phone, and more!
Dec 18, 2025
1
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