Archive - Buyology

Your creator ad expires Monday

🗓️Shoot creator ads in modules so they outlive Black Friday, Google expands AI shopping and search links but keeps click data hidden, and more!

21 hrs ago

Your content fix needs time

⏱️ Plus, Google’s recrawl timelines explain why your AI search results haven’t changed, Meta’s new Ads Super Burst guarantees delivery in 3 to 24 hours…

Oct 19

Plan emails around shipping cutoffs

📦 Build a shipping cutoff cascade before December gets away from you, Shopify lets AI agents complete purchases, and more!

Oct 16

Microsoft took your CPC cap

🧢Microsoft Ads dropped Max CPC on new campaigns and here’s your scenario, Google Ads tests building campaigns from a plain language prompt, and more!

Oct 15

Check AI pages before ads

🛫 Run this checklist before sending paid traffic to a Shopify Canvas page. YouTube ads now need 10 seconds of watch time to count as an engagement, and…

Oct 14

One order three commissions

🧾 Stop paying creator commission on sales they didn’t drive, Google Ads is changing how campaigns are measured, and more!

Oct 13

Label your AI product images

🖼️ Google's refreshed AI content guidance spells out how AI-made product images and data should be labeled for shoppers, Meta, X, Reddit and Pinterest…

Oct 12

Full price sells on TikTok

🐾 A $699 litter box is selling on TikTok Shop without deep discounts, while live shopping keeps climbing, ChatGPT is testing new ways to highlight…

Oct 9

Test your Black Friday offer now

🧪 How to test 20% off against $25 off $100 before November, TikTok adds shopping agents, one-click checkout and off-platform ads, and more!

Oct 8

Know your break-even churn

💸 Break-even churn tells you how bold your price increase email can be, Karpathy wants AI to explain things in simpler English, and more!

Oct 7

Warm your list before Friday

📈 Plus, how to warm up older subscribers without hurting your inbox placement, Google warns against fake authors and sets realistic SEO timelines, and…

Oct 6

Your model says TV worked

📊 Plus, your MMM says TV worked but not which part, Google Ads is automating promotions, creative tests and international expansion, and more!

Oct 5

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts