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April 2025

Scaling Energy Not Just Budgets
⚡Scaling Energy Zones: The Hidden Lever to $1M/Month Ad Spend, Content Marketing 2025: What the Stats Say, and more!
Your Funnels are dead
🤓 Nonlinear Persuasion Architectures: Why Funnels Are Dead and Magnetic Fields Are Winning, ChatGPT Adds Shopping, WhatsApp Search & Upgraded…
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Hook Immersion Layering
🪝How to Hold Attention Beyond the First 3 Seconds, Google Upgrades Demand Gen and GA4 Tools for Marketers, and more!
Ads that build Tension
👀 Why Delayed Gratification Converts Better, Meta Adds Dynamic Overlays to Advantage+ Catalog Ads, and more!
Post Event Buyer Decay
📉 What Happens to Intent When You Do Nothing for 30 Days, LinkedIn Ups Its Game With Custom Ad Targeting and Premium Page Upgrades, and more!
From Features to Emotion
🪜The Real Reason People Buy, OpenAI and Shopify Hint at Native ChatGPT Shopping Integration, and more!
Power of Forecast-Driven Creative
🎯 Playbook to Building Ads That Fulfill Operational Goals, Understanding Gen Z's Social Pulse, and more!
The Invisible Split Test
When Your Creator Network Teaches You Positioning Like No A/B Test Ever Can, Google Ads CPC Inflation Is Real, and more!
Ad Spend does not equal Revenue
📦 Why Inventory Forecasting Is a CMO’s Job Now, Meta’s Time Drop vs Threads’ Surge, and more!
Run Emails Like a Media Buyer
⚔️ Stop “nurturing.” Start converting. Here’s how to rewire your emails using the same mental model as elite media buyers, Links Actually Boost LinkedIn…
The Warm Click Shortcut
👆One thing that changed our Amazon Strategy, Create Videos in Gemini & Whisk with Veo 2, and more!
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