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The Algo compares organic and paid
📊 Amazon is already running your diagnostic. It's just not sharing the results, ChatGPT and Google Ads get major upgrades, and more.
An aimless start hits the right spots
🎯 Hooks that work aren’t orchestrated, they’re rambled in raw emotions, and Google Ads Editor Gets Major AI Upgrade
Blanket discounts don’t work anymore
😤With These You're Overpaying Half Your List, Brands face new advertising challenges across growing AI platforms, and more!
Email previews need your attention
⏳ It's 11:47 pm on a 24-Hour Drop and her phone never shows the preview text at all, New research challenges marketing assumptions, and more!
Your TV Attribution is wrong
🫢 Fix it before you spend your faith on a mistake, Platforms reshape digital advertising, and more!
The Email Audit You Need ASAP
🪄The four-question audit for where your emails actually land, Consumers discover socially but still purchase on trusted websites, and more!
The Pages AI Refuses To Quote
🫠 Three-page mistakes quietly costing you AI visibility, TikTok grows commerce through managed services and stricter enforcement, and more!
Choose your target wisely
🫣 The customer who bought isn’t always the customer amazon should find again, Google broadens ad reporting without changing campaign performance, and…
They just left a channel, not the brand
👤Every unsubscribe gets attributed to the channel where it happened. Almost none get attributed to the customer relationship, Google expands AI search…
Evidence is the key to rankings
🤓Amazon’s AI doesn’t rank your product. It ranks your evidence, Third-party AI is replacing brand chatbots, according to Gartner, and more!
Majority is not always right
💔Fifteen customers can send you in completely the wrong direction, ChatGPT is expanding its influence across both search and digital advertising, and…
Plan for hooks that die soon
💪Some hooks are built to die in a week. Budget for that before you launch them, Google, OpenAI, and new research reveal how AI discovery is evolving…
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