Archive - Buyology

Plan emails around shipping cutoffs

📦 Build a shipping cutoff cascade before December gets away from you, Shopify lets AI agents complete purchases, and more!

3 hrs ago

Microsoft took your CPC cap

🧢Microsoft Ads dropped Max CPC on new campaigns and here’s your scenario, Google Ads tests building campaigns from a plain language prompt, and more!

Oct 15

Check AI pages before ads

🛫 Run this checklist before sending paid traffic to a Shopify Canvas page. YouTube ads now need 10 seconds of watch time to count as an engagement, and…

Oct 14

One order three commissions

🧾 Stop paying creator commission on sales they didn’t drive, Google Ads is changing how campaigns are measured, and more!

Oct 13

Label your AI product images

🖼️ Google's refreshed AI content guidance spells out how AI-made product images and data should be labeled for shoppers, Meta, X, Reddit and Pinterest…

Oct 12

Full price sells on TikTok

🐾 A $699 litter box is selling on TikTok Shop without deep discounts, while live shopping keeps climbing, ChatGPT is testing new ways to highlight…

Oct 9

Test your Black Friday offer now

🧪 How to test 20% off against $25 off $100 before November, TikTok adds shopping agents, one-click checkout and off-platform ads, and more!

Oct 8

Know your break-even churn

💸 Break-even churn tells you how bold your price increase email can be, Karpathy wants AI to explain things in simpler English, and more!

Oct 7

Warm your list before Friday

📈 Plus, how to warm up older subscribers without hurting your inbox placement, Google warns against fake authors and sets realistic SEO timelines, and…

Oct 6

Your model says TV worked

📊 Plus, your MMM says TV worked but not which part, Google Ads is automating promotions, creative tests and international expansion, and more!

Oct 5

Amazon wants your other stores

🧭 Seller Central now manages Shopify, Walmart, eBay, and TikTok Shop too, Microsoft, Google and LinkedIn are giving marketers better signals to work…

Oct 2

Fix the creative not the audience

🎯 Meta now reads your creative before your targeting, and most CPA fixes start on the wrong layer, Amazon wants its ads to follow what shoppers need…

Oct 1

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