Buyology

Buyology

Home
Advertise with Us
Verified AEO Quick Fixes
🥲AI overviews are eating your best content. Here's how to fight back: Meta, Reddit, and X are restructuring platforms around authentic human…
6 hrs ago
TACoS Predicts Long-Term Growth
🔪 Why Sellers Who Cut Bids to "Save Money" Keep Bleeding Margin, Google search is becoming more comparison-driven through AI Overview experiences now…
May 27
Your AI SEO workflow is incomplete
🥲The difference between doing seo with ai tools and optimizing for AI engines themselves, YouTube has evolved far beyond entertainment into a full…
May 26
The Only Way To Build Viral Hooks
🧠 Reverse-Engineering one account, and why it beats generic hook frameworks, Microsoft upgrades ad campaign management and launches ai citations…
May 25
The Metric That Reveals Cracks
🛒The customer service metric that reveals which of your post-purchase emails is quietly broken, Gemini now powers Google’s entire advertising and…
May 22
Episodic Content Is the New Viral
👀 This is why certain brands start occupying space in your head, Pinterest and Snapchat both focused heavily on improving ad spend efficiency, and…
May 21
Your Pause Rate Predicts Churn
⏯️ The subscription pause rate is the leading indicator your churn dashboard is missing, Social platforms are rapidly becoming the new consumer search…
May 20
When TikTok Starts Compounding
🚀When your TikTok program crosses from spend mode to self-funding mode, and why most brands miss the inflection, Google says strong content still…
May 19
Build your defense not just Ads
💪 Quietly building advantages your competitors cannot see, Google product packs are reshaping how consumers discover ecommerce products, and more!
May 18
The Meta Segmentation Hack
⚙️Revealing the setup that will give you the real picture, TikTok wants brands controlling visibility across every discovery surface possible, and more!
May 15
Reddit can boost your AI SEO
🚀 Reddit's API is sitting there. Your competitors haven't touched it, Instagram, Whop, and Meta all expanded marketer tools this week, and more!
May 14
Your Shipping Data Is Underused
👨🏻‍🏫Playbook for event-based email flows that most retention teams skip, Ad platforms are expanding campaigns far beyond their owned inventory, and…
May 13
© 2026 Buyology · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture