Buyology

Buyology

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Your Buyers Need Different Mirrors
šŸ§ Showing them the same one is costing you sales, and more!
Google Rankings Donā€™t Predict Citations
šŸ„ŗMost AI-cited pages rank surprisingly poorly today, and more!
Your Ad has a measuring problem
šŸ˜…and nobody is diagnosing it correctly, AI is taking on more of the Marketing Job, and more!
Your ads die too fast
šŸ„²One metric catches fatigue before ROAS drops, Brands now have two distinct paths to influence consumer behavior, and more!
AI Search Trusts Other People
šŸ”Ž Earned media drives most AI citations today, Google and TikTok are building systems that turn intent into action, and more!
The Shoot Math Changes Everything
šŸ§One calculation reveals hidden creative inefficiencies instantly, Snapchat and Reddit double down on AI advertising, and more!
Stop selling to a stranger
šŸ˜¤The reason good products still do not convert, Google is citing you, but recommending your competitors, and more!
The power of about page
šŸ’ŖYour about page is doing one job. It should be doing two, Meta and Pinterest are using AI to shorten the path from discovery to purchase, and more!
Your campaign needs enemy
šŸ˜ˆThe villain is what elevates your positioning, Microsoft is giving advertisers more insight into what drives results, and more!
Read the performance right
šŸ‘€Your creator campaign is probably working. you just can't see it, Meta and Reddit make their holiday advertising pitch, and more!
Googleā€™s forced upgrade
šŸ„² Google is about to force an upgrade you're not ready for, Google and Pinterest are using AI to help advertisers uncover new growth opportunities, andā€¦
Your Best Creator Clip Won't Run
šŸ«  Why whitelisting fails before the camera ever rolls, New research reveals when Claude searches the web and where it finds answers, and more!
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