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They just left a channel, not the brand
👤Every unsubscribe gets attributed to the channel where it happened. Almost none get attributed to the customer relationship, Google expands AI search…
Evidence is the key to rankings
🤓Amazon’s AI doesn’t rank your product. It ranks your evidence, Third-party AI is replacing brand chatbots, according to Gartner, and more!
Majority is not always right
💔Fifteen customers can send you in completely the wrong direction, ChatGPT is expanding its influence across both search and digital advertising, and…
Plan for hooks that die soon
💪Some hooks are built to die in a week. Budget for that before you launch them, Google, OpenAI, and new research reveal how AI discovery is evolving…
Reviews Are Feeding AI Ranks
💪Your Reviews Are Training the Machine That Decides Your Visibility, Meta And Google Expand AI Ad Transparency, and more!
Catch more than just fake numbers
🚀The 48-Hour rule that stops screenshots from running your account, Meta is unifying content creation, advertising, and shopping with one AI model, and…
Plain Text is the real hero
🤓 The most strategic file on your site is 40 lines of plain text, Meta and LinkedIn introduced new AI updates this week, and more!
Where does AI Traffic go?
🧐Three questions about the trust check happening outside your funnel, ChatGPT continues widening its lead as an AI discovery platform, and more!
How AI Reads Your Site
🧐The only record of how AI actually reads your site is one nobody opens, TikTok increasingly wants to power the entire customer journey, and more!
Loyalty programs don't retain customers
💔 The incentive exists. The customer never feels it, and more!
Amazon Search Just Got Rebuilt
🫠Your listing was written for the old version, and more!
Maxing out on the winner
💪 How to extract everything a winning creative has left to give, and more!
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