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That UGC Idea Failed in Statics?
😲Diversifying ideas into formats has more to it than you think, Google calls out quiet technical killers, and more!
Are creators hurting your reach?
🪾 It’s not the creator it’s how you stack them in your campaign structure, LinkedIn says buyers trust people, and more!
Tracking Is Your Reward Function
📊You’re not tracking conversions. You’re writing instructions for Google, TikTok finds engagement drives sales per impression, and more!
Engagement Can Be Misleading
📩 Email often converts the same buyers faster, not new buyers, Meta Is Turning Discovery Into Its Core Growth Engine, and more!
TikTok’s Quiet CRM Shift
📈 The retention unlock reshaping in real time, AI recommendations are basically never stable, and more!

January 2026

Why Your TOF Ads Feel Invisible
👀The “Wait, That Exists?” Hook: How to Win Unaware Shoppers, LinkedIn’s user growth story keeps getting bigger, and more!
AI Search Rewards Technical Trust
⚡️ Why fast sites are becoming the new authority layer, Google search Is becoming an AI deal machine, and more!
Interest dies fast, ownership doesn’t
🫷 Why your “high-intent” leads still stall right before buying, Pinterest just made campaign planning way cleaner, and more!
Great hooks stop working because
🙃 The audience learned is curious, not committed, and it compounds. TikTok tightens commerce and ads, and more!
The Visible Momentum System
👨‍💻 Why showing progress beats offering rewards, TikTok adds control without slowing you down, and more!
Bundle for payback
🎯Your entry SKU pulls clicks, your margin SKU saves you, Google makes demand gen and testing more useful, and more!
Reveal the deal in the cart
💪Why your best offer should never live on the product page, Meta expands threads ads worldwide, and more!
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