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Full price sells on TikTok
🐾 A $699 litter box is selling on TikTok Shop without deep discounts, while live shopping keeps climbing, ChatGPT is testing new ways to highlight…
Test your Black Friday offer now
🧪 How to test 20% off against $25 off $100 before November, TikTok adds shopping agents, one-click checkout and off-platform ads, and more!
Know your break-even churn
💸 Break-even churn tells you how bold your price increase email can be, Karpathy wants AI to explain things in simpler English, and more!
Warm your list before Friday
📈 Plus, how to warm up older subscribers without hurting your inbox placement, Google warns against fake authors and sets realistic SEO timelines, and…
Your model says TV worked
📊 Plus, your MMM says TV worked but not which part, Google Ads is automating promotions, creative tests and international expansion, and more!
Amazon wants your other stores
🧭 Seller Central now manages Shopify, Walmart, eBay, and TikTok Shop too, Microsoft, Google and LinkedIn are giving marketers better signals to work…
Fix the creative not the audience
🎯 Meta now reads your creative before your targeting, and most CPA fixes start on the wrong layer, Amazon wants its ads to follow what shoppers need…

September 2026

ChatGPT and Google Cite Differently
📚 ChatGPT and Google AI Mode are citing completely different sources, ChatGPT Ads are growing fast but nobody's cracked the playbook, and more!
The TikTok Discount Is Narrowing
📉 TikTok's cost edge over Meta is narrowing faster than most plans account for, Instagram and LinkedIn just dropped useful clues for marketers, and…
Could you prove you had the rights?
📄 Only 38% of brands can produce a signed usage-rights document on demand for a whitelisted ad, YouTube and Google are moving shopping closer to the…
Your returns problem started at the listing
📦Plus, complete specs cut return rates by a third, Google adds new ways to drive sales and clean up analytics, and more!
One creative, three platforms, three failures
📺 The same CTV ad doesn't work the same way on every platform, YouTube and Pinterest are making shopping and ads more AI-driven, and more!
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