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ChatGPT just became a media buy
š¢OpenAI opens ChatGPT ads to Europe today, and most growth teams don't have a brief written for the format yet, Google is merging its tagging tools andā¦
2 hrs ago
15
Paying commissions on returns
Your payout cycle and your holiday return window are on different calendars, and the gap costs real margin, Microsoft and X push AI deeper into adā¦
Aug 24
18
Google may replace your search pitch
š§They are testing AI summaries inside the snippet itself. Your meta description might already be obsolete, Meta and Google push AI deeper into adā¦
Aug 21
15
Your creative has a fingerprint
š§ Format fatigue isn't about the ad. it's about what your warm audience learned to recognize as yours, Google automates more PMax creative whileā¦
Aug 20
18
Your spam rate can pass and still fail
š«£The ceiling everyone checks isnāt the one that actually determines placement anymore, Google and ChatGPT are feeding each other, and more!
Aug 19
13
New SEO is getting people talking
š£ļøTraditional seo rewards a strong backlink profile. AI search rewards being talked about everywhere else, Google Ads is giving automation moreā¦
Aug 18
14
Your best ad is hidden in your data
š The exact four-step process for turning one real data point into the line that stops the scroll, Creator Studio gets personalized AI while WhatsAppā¦
Aug 17
3
You need to license a future star
šThe creator was a nobody when you licensed that content. They arenāt now, ChatGPT ads meet Microsoft's AI traffic math, and more!
Aug 14
17
Your best traffic looks invisible
šŖYour smallest traffic source might be outperforming every channel you actually report on, Meta automates creator growth while shoppers use Reddit toā¦
Aug 13
17
Google left out the most important number
š¤It just gave you AI citation data with the one number that would make it useful missing, ChatGPT expands conversion tools as Google automates ads andā¦
Aug 12
14
It ranks high but itās never cited
š§This means the page is telling you something specific, Google simplifies performance analysis while Meta adds stronger automation guardrails, andā¦
Aug 11
12
Itās not the algorithm itās the signal
š§Something upstream of it changed, and the algorithm is working its charm based on that. Google ads has three deadlines coming, and more!
Aug 10
14
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