Buyology

Buyology

Home
Advertise with Us
Audit your TikTok Shop program
👀Your TikTok shop commission ceiling isn’t one number. It’s two, Google, Microsoft, and Cloudflare change how search visibility gets measured, and

Don’t give just to ask in return
😅 You gifting a customer is not a favour to them so stop calling it in, Pinterest, Snapchat, and Reddit prove better ads beat bigger audiences, and

You need to have the hard conversation
🧐Going silent doesn’t stop the cancellation. It just picks a more expensive one, Social platforms double down on original content, and more!
AI citation isn’t a win anymore
💃 You’re celebrating a win that doesn’t mean what it used to, OpenAI and Google are rewriting digital discovery together, and more!
No attribution catches this right
đŸ“șThe conversion most TV attribution is built to never catch, AI search grows while marketers rethink performance measurement, and more!

July 2026

Do this to become Churn Proof
đŸȘ„ Three Fixes for a Subscription Box's Quiet Churn Problem, and Meta Is Strengthening Every Part Of Its Ad Ecosystem and more

End to the creative volume question
đŸ’Ș Eight to Ten. That's It. Doesn't Matter How Big the Account Is, and Two New Studies Reveal How To Win AI Search
Breaking the TV Ads Myth
đŸ“ș Don’t skip TV just because you cannot measure it like digital, and Google Simplifies Smart Bidding And AI Disclosures
The Algo compares organic and paid
📊 Amazon is already running your diagnostic. It's just not sharing the results, ChatGPT and Google Ads get major upgrades, and more.
An aimless start hits the right spots
🎯 Hooks that work aren’t orchestrated, they’re rambled in raw emotions, and Google Ads Editor Gets Major AI Upgrade
Blanket discounts don’t work anymore
đŸ˜€With These You're Overpaying Half Your List, Brands face new advertising challenges across growing AI platforms, and more!
Email previews need your attention
⏳ It's 11:47 pm on a 24-Hour Drop and her phone never shows the preview text at all, New research challenges marketing assumptions, and more!
© 2026 Buyology · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture