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It’s not the algorithm it’s the signal
🧐Something upstream of it changed, and the algorithm is working its charm based on that. Google ads has three deadlines coming, and more!
Audit your TikTok Shop program
👀Your TikTok shop commission ceiling isn’t one number. It’s two, Google, Microsoft, and Cloudflare change how search visibility gets measured, and…
Don’t give just to ask in return
😅 You gifting a customer is not a favour to them so stop calling it in, Pinterest, Snapchat, and Reddit prove better ads beat bigger audiences, and…
You need to have the hard conversation
🧐Going silent doesn’t stop the cancellation. It just picks a more expensive one, Social platforms double down on original content, and more!
AI citation isn’t a win anymore
💃 You’re celebrating a win that doesn’t mean what it used to, OpenAI and Google are rewriting digital discovery together, and more!
No attribution catches this right
📺The conversion most TV attribution is built to never catch, AI search grows while marketers rethink performance measurement, and more!

July 2026

Do this to become Churn Proof
🪄 Three Fixes for a Subscription Box's Quiet Churn Problem, and Meta Is Strengthening Every Part Of Its Ad Ecosystem and more…
End to the creative volume question
💪 Eight to Ten. That's It. Doesn't Matter How Big the Account Is, and Two New Studies Reveal How To Win AI Search
Breaking the TV Ads Myth
📺 Don’t skip TV just because you cannot measure it like digital, and Google Simplifies Smart Bidding And AI Disclosures
The Algo compares organic and paid
📊 Amazon is already running your diagnostic. It's just not sharing the results, ChatGPT and Google Ads get major upgrades, and more.
An aimless start hits the right spots
🎯 Hooks that work aren’t orchestrated, they’re rambled in raw emotions, and Google Ads Editor Gets Major AI Upgrade
Blanket discounts don’t work anymore
😤With These You're Overpaying Half Your List, Brands face new advertising challenges across growing AI platforms, and more!
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