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The test you’re forgetting
🔢 The brief that was actually two briefs, Gen Z is shopping and searching in new places, and more!
Your Welcome Flow Needs 9 Emails
📧 These 9 emails for your welcome flow will close all the gaps, What 13 months of LLM data really shows, and more!
Don’t be everywhere
🔥Be exceptional where you are, TikTok Shop’s rise comes with friction, and more!
Play YouTube with SEO Rules
🔥 This is what gives your YouTube channel visibility. Google just made ads more transparent and testable, and more!
Make every email count
🛒Turning emails into add to carts faster than ever, The new social growth leader, and more!
Expand Demand based on Category
The category shift that expands demand, Reddit’s culture playbook for brands, and more!
When Cutting is the Real Growth Strategy
⚠️Launching new when revenue from existing declines is only spreading thin, TikTok is rolling out new tools for TikTok Shop sellers, and more!
Socially Verifiable Is Better Than Viral
🎯Why socially verifiable progress is the real retention engine, AI tools and video length strategy, and more!
Fight returns before they happen
🥹 This is what they say about you and you need to know faster, Google reshapes bidding, ad triggers, and AI checkout, and more!
Stop Training Your Audience to Wait
🥹If revenue spikes then disappears, you’re building novelty addiction, not brand equity, Cloudflare’s Markdown feature raises SEO concerns, and more!
Don’t treat Retention as a safety net
🔪This is killing repeat rate and your AOV faster than ever, Google is turning AI into the checkout button, and more!
Don’t Miss This Post Valentine’s
💌Make the final Valentine’s SMS do more than just sell, Reddit isn’t a traffic source anymore; it’s a search engine, and more!
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