Archive - Buyology

One question asked two ways

🔁 Three questions about your Q4 corporate gifting pipeline asked two ways, Meta introduces creative performance breakdowns and new ad optimization…

45 mins ago

Creator videos belong on PDPs

🎥 Your best creator videos are stuck in Ads Manager, Shopify expands catalog testing, international shipping and AI shopping capabilities, and more!

Oct 27

Demand Gen costs can shift

📒 Google may quietly adjust your Demand Gen costs for up to 60 days after launch, Google Ads adds new bidding modes for first-time and loyal customers…

Oct 26

Google defined fast shipping

🚚 Google now says how fast “fast shipping” is country by country, Meta expands AI-powered ads, updates commercial terms and adds new Reels tools, and…

Oct 23

Meta can crawl your store

🕸️ Plus, Meta’s new terms start October 30 so list every domain tied to your business account, ChatGPT tests new shopping ads and CTA buttons, and…

Oct 22

Gmail is clipping your emails

✂️ Gmail clips emails at roughly 102KB, and your open rate may be lying about it, Cloudflare helps ChatGPT discover hundreds of millions of new pages…

Oct 21

Your creator ad expires Monday

🗓️Shoot creator ads in modules so they outlive Black Friday, Google expands AI shopping and search links but keeps click data hidden, and more!

Oct 20

Your content fix needs time

⏱️ Plus, Google’s recrawl timelines explain why your AI search results haven’t changed, Meta’s new Ads Super Burst guarantees delivery in 3 to 24 hours…

Oct 19

Plan emails around shipping cutoffs

📦 Build a shipping cutoff cascade before December gets away from you, Shopify lets AI agents complete purchases, and more!

Oct 16

Microsoft took your CPC cap

🧢Microsoft Ads dropped Max CPC on new campaigns and here’s your scenario, Google Ads tests building campaigns from a plain language prompt, and more!

Oct 15

Check AI pages before ads

🛫 Run this checklist before sending paid traffic to a Shopify Canvas page. YouTube ads now need 10 seconds of watch time to count as an engagement, and…

Oct 14

One order three commissions

🧾 Stop paying creator commission on sales they didn’t drive, Google Ads is changing how campaigns are measured, and more!

Oct 13

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