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Holdout test or mix model?
⚖️ Holdout test vs mix model for proving AI search spend, TikTok’s upgraded Symphony AI video tools, and more!
Google's cart or yours
🛒 Google’s Universal Cart vs your own checkout, ChatGPT’s new Business Hub for brands, and more!
Let AI shoppers in
🤖 Whether to open your store to AI shopping agents or block them, multi-turn ads in Google’s AI Mode, and more!
Creator handle or publisher handle?
🥊 Creator handles vs publisher handles for your partnership ads, Google Ads’ new AI creative tools, and more!
Famous creators or small ones
📣 Why small creators may sell as well as big names, OpenAI’s new Target CPA and Target CPC bidding, and more!
Your handle or theirs?
⚔️ Licensed UGC vs partnership ads in a five-round fight, fake traffic spikes in Google Search Console, and more!
Gift cards or percent off
🎁 20% off vs. a $20 bonus card for holiday shoppers, Microsoft Clarity’s new AI agent tracking, and more!
Go live or post more
🎥 TikTok shop runs a three-week black friday campaign from November 11, and live sellers grew fastest last year, but lives aren't for everyone, TikTok…
AI Max test timing
🧪 Run Google’s one-click AI Max test now or wait until January, Google and Microsoft introduce new controls for publishers to limit AI content use, and…
Copy competitors' ChatGPT ads?
🤖 Match competitors’ ChatGPT ads or break from them, Reddit, Pinterest and Meta report major advertising updates, and more!

October 2026

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