Archive - Buyology

Don’t give just to ask in return

😅 You gifting a customer is not a favour to them so stop calling it in, Pinterest, Snapchat, and Reddit prove better ads beat bigger audiences, and…

3 hrs ago

You need to have the hard conversation

🧐Going silent doesn’t stop the cancellation. It just picks a more expensive one, Social platforms double down on original content, and more!

Aug 5

AI citation isn’t a win anymore

💃 You’re celebrating a win that doesn’t mean what it used to, OpenAI and Google are rewriting digital discovery together, and more!

Aug 4

No attribution catches this right

📺The conversion most TV attribution is built to never catch, AI search grows while marketers rethink performance measurement, and more!

Aug 3

July 2026

Do this to become Churn Proof

🪄 Three Fixes for a Subscription Box's Quiet Churn Problem, and Meta Is Strengthening Every Part Of Its Ad Ecosystem and more…

Jul 31

End to the creative volume question

💪 Eight to Ten. That's It. Doesn't Matter How Big the Account Is, and Two New Studies Reveal How To Win AI Search

Jul 30

Breaking the TV Ads Myth

📺 Don’t skip TV just because you cannot measure it like digital, and Google Simplifies Smart Bidding And AI Disclosures

Jul 29

The Algo compares organic and paid

📊 Amazon is already running your diagnostic. It's just not sharing the results, ChatGPT and Google Ads get major upgrades, and more.

Jul 28

An aimless start hits the right spots

🎯 Hooks that work aren’t orchestrated, they’re rambled in raw emotions, and Google Ads Editor Gets Major AI Upgrade

Jul 27

Blanket discounts don’t work anymore

😤With These You're Overpaying Half Your List, Brands face new advertising challenges across growing AI platforms, and more!

Jul 24

Email previews need your attention

⏳ It's 11:47 pm on a 24-Hour Drop and her phone never shows the preview text at all, New research challenges marketing assumptions, and more!

Jul 23

Your TV Attribution is wrong

🫢 Fix it before you spend your faith on a mistake, Platforms reshape digital advertising, and more!

Jul 22

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