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Expand Demand based on Category
The category shift that expands demand, Reddit’s culture playbook for brands, and more!
When Cutting is the Real Growth Strategy
⚠️Launching new when revenue from existing declines is only spreading thin, TikTok is rolling out new tools for TikTok Shop sellers, and more!
Socially Verifiable Is Better Than Viral
🎯Why socially verifiable progress is the real retention engine, AI tools and video length strategy, and more!
Fight returns before they happen
🥹 This is what they say about you and you need to know faster, Google reshapes bidding, ad triggers, and AI checkout, and more!
Stop Training Your Audience to Wait
🥹If revenue spikes then disappears, you’re building novelty addiction, not brand equity, Cloudflare’s Markdown feature raises SEO concerns, and more!
Don’t treat Retention as a safety net
🔪This is killing repeat rate and your AOV faster than ever, Google is turning AI into the checkout button, and more!
Don’t Miss This Post Valentine’s
💌Make the final Valentine’s SMS do more than just sell, Reddit isn’t a traffic source anymore; it’s a search engine, and more!
Stop Giving Meta Mixed Signals
😤 Breaking your situationship with the Meta Algo with clarity, Google Ads no longer runs purely on keyword matching, and more!
Become Eligible to go Viral
💪 Most ads don’t fail on performance. They fail before they’re even allowed to try. AI search and chat platforms are starting to open up, and more!
Test Meta in the right order
🫨 Don’t Fail Endlessly to find that one winner, do this instead, AI slips into chats and checkout, and more!
That UGC Idea Failed in Statics?
😲Diversifying ideas into formats has more to it than you think, Google calls out quiet technical killers, and more!
Are creators hurting your reach?
🪾 It’s not the creator it’s how you stack them in your campaign structure, LinkedIn says buyers trust people, and more!
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