Where does AI Traffic go?
🧐Three questions about the trust check happening outside your funnel, ChatGPT continues widening its lead as an AI discovery platform, and more!
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In this newsletter, you’ll find:
🧐Three Questions About the Trust Check Happening Outside Your Funnel
🤖 AI Referral Traffic Has A Clear Winner
👨💻 Tweet of the Day
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🧐Three Questions About the Trust Check Happening Outside Your Funnel
Where do buyers go after the AI recommends you?
Almost half of shoppers now verify AI shopping recommendations on Reddit before purchasing.
The sequence is consistent: ask an AI assistant for a product recommendation, get an answer, then search the product name plus Reddit to see what real people say.
The AI provides the shortlist. Reddit provides the verdict. Your funnel sees neither step, only the shopper who arrives after passing both or the silence of one who did not.
What does Reddit actually say when they search your brand?
Run the search buyers run: your brand name plus Reddit, your product category plus the word “worth it,” your product versus your main competitor. What comes back is the verification layer your prospects are reading.
For many brands, the top results are years-old threads, a single unanswered complaint, or nothing at all. Nothing at all is its own problem, because a product with zero Reddit footprint fails the verification check by absence. The buyer, looking for confirmation and finding silence, buys the competitor with forty comments of discussion instead.
What builds a footprint that verifies rather than markets?
The wrong answer is seeding fake threads, which Reddit’s users detect fast and punish publicly, creating the exact negative record you were trying to avoid.
The durable approach runs through actual participation: founders and team members answering questions in category subreddits under identified accounts, genuinely useful responses in threads where your product category is discussed, and customer advocacy earned by asking happy buyers who mention Reddit usage to share their experience where it is relevant.
The bar is that every comment would hold up if the commenter’s identity were fully visible, because eventually it will be.
The compounding effect is what makes this worth starting now. Reddit threads rank in Google, feed AI training data, and get cited inside AI shopping answers themselves.
A healthy thread about your product works three jobs at once: verifying you for the Reddit-checking buyer, ranking for the search-checking buyer, and informing the next generation of AI recommendations. Spend one hour this week running the searches your buyers run, and let what you find set the priority.
Together with Dreem
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You upload a photo, and then you wait. A few days later it finally turns into something you can actually use, and that wait is the real cost here, not the shoot itself.
Every SKU needs assets across segments, channels, and formats. Most teams ship one shot and call it a launch, then stretch it for a year because nobody has six weeks to wait on samples and reshoots.
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Pick from 400+ talents across body type, age, and skin tone, so the shopper browsing actually sees someone who looks like them.
A new SKU goes from flat lay to live page in a single day. No shoot scheduling or sample shipping.
CX teams use this to cut return tickets by showing real fit before the purchase. Growth teams ship 15+ audience-specific variants per launch.
Sign up before July 30 and you get 600 bonus credits, enough for 50 full per-segment kits on your top SKUs.
🤖 AI Referral Traffic Has A Clear Winner
New research analyzing 6.77 million AI-driven sessions shows ChatGPT dominates referral traffic, while Claude is emerging as the fastest-growing challenger and AI discovery patterns continue evolving across industries.
The Breakdown:
ChatGPT Pulls Ahead - ChatGPT now accounts for 92.4% of measurable AI referral traffic, with overall AI-driven sessions growing nearly tenfold despite temporary traffic swings caused by platform updates.
Claude Overtakes Perplexity - Claude surpassed Perplexity as the second-largest AI referral source after rapid growth driven by enterprise adoption, while Perplexity and Copilot both lost significant referral share.
Where AI Sends Users - ChatGPT frequently directs visitors to internal search pages when it trusts a website but cannot identify the best destination, making on-site search an increasingly important acquisition channel.
Landing Pages Matter More - AI referrals land differently by industry, from ecommerce product pages to education course pages and publisher news articles, making page-level optimization more valuable than sitewide metrics.
AI visibility is no longer just about getting cited. As AI platforms become major discovery channels, businesses need to optimize the pages AI actually sends users to, not just focus on overall search rankings.
🗝️ Tweet of the Day
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