Turn Seeding Chaos Into Leverage
š„The Operational Fix That Unlocks Post-BFCM Growth, Instagram launches Competitor Insights for pro accounts, and more!
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In this newsletter, youāll find:
š„ Post-BFCM Playbook: Turning Seeding Chaos Into Leverage
š Instagram Launches Competitor Insights for Pro Accounts
š Tweet of the Day
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š„ Post-BFCM Playbook: Turning Seeding Chaos Into Leverage
Itās November 3rd, and most brands are sprinting to lock ad budgets and last-minute offers. But the truth? Your ads arenāt your leverage this BFCM, your seeding ops are.
If your creator pipeline still runs on spreadsheets, youāre sitting on a silent leak that will cost you both this monthās ROI and next quarterās momentum.
š§ The Missed Leverage Moment
In Q4, every influencer post is a multiplier. But when 100+ packages turn into 50+ missing posts, your CPMs donāt just rise; your brand memory decays.
Creators forget, posts slip, content goes untracked, and suddenly your UGC pipeline dries up. What shouldāve been your cheapest acquisition channel becomes your biggest operational drag. The fix isnāt better creators. Itās a better system.
š¦ Treat Seeding Like Logistics, Not Luck
At scale, product seeding isnāt gifting, itās micro-distribution. Your creator network is your most efficient, lowest-CAC fulfillment layer. Every creator should have:
A status (contacted, shipped, posted, pending)
A timestamped log (engagements, story views, redemptions)
An operational owner (whoās responsible for follow-up)
Once thatās in place, your seeding program becomes a pipeline, not a pile of forgotten DMs.
This is where Modash becomes your post-BFCM weapon.
It gives you a single dashboard for the chaos, every shipment, message, and deliverable visible at a glance. You can automate follow-ups, trigger reminders, bulk-send tracking links, and link every creatorās UGC directly to performance data.
No more āDid they post?ā moments. Youāll know, and youāll scale faster. You can start your 14-day free trial here to rebuild your creator system before the next launch window.
š Why It Still Matters After BFCM
BFCM isnāt the end of your funnel, itās the start of your retention wave. The creators who post this month will shape your organic reach through January. The UGC you collect now becomes your Q1 ad library.
Thatās why tightening your seeding ops post-BFCM compounds growth: fewer lost posts, faster reactivations, and more creative volume per dollar spent.
š” The 2025 Operatorās Rule
Treat your seeding system like CRM, not content.
The brands that manage creator pipelines with sales-level discipline will dominate every season that follows. Because in this market, the brands that manage influence like inventory, not inspiration, are the ones that keep winning long after the discounts are gone.
Together with Semrush
U.S. ecommerce just rewrote its playbook. Hereās what changed.
Semrush and Statista just released data on U.S. ecommerce. And wow. The landscape looks way different from what it did 18 months ago.
Hereās what shifted:
ā¢ Asian platforms lost 25% of traffic to tariffs. Domestic retailers scooped it up.
ā¢ AI assistants now send 35X more shoppers to ecommerce sites
ā¢ Paid search jumped 76% YOY
The report shows growing categories, top AI traffic sources, state-by-state patterns, and best-converting CTAs.
Download Rewriting the U.S. Ecommerce Playbook to see what these shifts mean for your marketing strategy.
š Instagram Launches Competitor Insights for Pro Accounts
Instagram is rolling out a new Competitive Insights feature for creator and business accounts, allowing users to benchmark performance against up to 10 competitors directly within the Professional Dashboard.
The Breakdown:
1ļøā£ New Comparison Tools - You can now track follower growth, posting frequency, and engagement across Reels, feed posts, and ads. Even if a competitor hides like counts, Instagram still surfaces limited post-level data for reference.
2ļøā£ Limited Scope of Metrics - While it helps visualize basic growth and activity trends, the feature currently excludes crucial engagement metrics like clicks, shares, and conversions. This means the data is more directional than diagnostic, offering surface-level benchmarking only.
Follower comparisons alone arenāt enough in 2025ās algorithm-driven ecosystem, where views, saves, and shares drive discovery and conversions. Still, itās a useful pulse check for tracking visibility and consistency across your niche.
To truly maximize social performance, marketers need to balance all three stages: Awareness (growth, shares, views), Nurturing (likes, replies, clicks), and Conversion (clicks and trackable actions). Instagramās new tool is a start, but deeper insights across these areas are what reveal real strategy impact.
š Tweet of the Day
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