Turn CAC Losses Into Rank Wins
š”Turning āDeadā DTC SKUs into Amazon Rank Builders, OpenAI Shares Data on ChatGPT Usage and Global Trends, and more!
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In this newsletter, youāll find:
š” Turn CAC Losses Into Rank Wins
š OpenAI Shares Data on ChatGPT Usage and Global Trends
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š” Turn CAC Losses Into Rank Wins
Most brands kill low-CVR products. But the best operators? They reassign roles.
A SKU that doesnāt convert profitably on your site can still fuel discovery, category rank, and purchase intent on Amazon. This strategy doesnāt rely on A9 loopbacks or affiliate hacks.
Itās a capital recovery engine, using sunk CAC to feed high-return placements inside a channel where conversion behavior is structurally better.
The 3-SKU Role Map: Convert, Redirect, or Rank
Hereās the mental unlock: not every SKU should convert. Some should attract, then reroute. Others should amplify rank for your core products. Break your catalog into these three roles:
Converter SKUs ā Your usual winners. Convert fast on DTC or Amazon.
Redirect SKUs ā High-click, low-convert DTC SKUs. Perfect to reroute to Amazon via landing pages, email flows, or even checkout interruption.
Rank Builders ā Hero ASINs on Amazon that benefit from warm, redirected traffic, even if it came from āfailedā DTC products.
By tagging and tracking SKU role performance, you shift from flat attribution logic to multi-role SKU economics.
š How the Redirection Mechanism Works
Letās say a skincare brand has a $12 trial-sized mask that underperforms on DTC. Instead of cutting it, they push it via email and TikTok ads, but now with a āBuy on Amazonā CTA. That click is no longer wasted CAC, itās recycled traffic that drives session signals and conversion uptick for their $38 bestseller bundle ASIN.
This move:
Converts better due to Prime trust and speed
Triggers higher session depth and bundles
Boosts the target ASINās Amazon category rank
Youāre not optimizing CVR, youāre orchestrating behavior across platforms.
When āLosingā SKUs Become the Smartest Inputs
This is especially lethal in Q4, when CAC spikes and competition crowds DTC channels. Your weak SKUs become behavioral magnets that offload CAC burden and keep your Amazon velocity high without burning PPC budget.
One caveat: only redirect SKUs with good review profiles, clean returns data, and complementary purchase patterns to your hero ASINs.
Why Publishers Love These Redirect SKUs
During the holidays, major editorial publishers arenāt just looking for hero products, theyāre sourcing high-click catalog fillers that slot into gift guides, reviews, and affiliate lists.
Levanta connects select 7ā9 figure marketplace brands with top publishers looking for these redirect-ready SKUs. You can see if your brand qualifies for Q4 placements that deliver external traffic and Amazon rank acceleration.
š OpenAI Shares Data on ChatGPT Usage and Global Trends
OpenAIās newest report reveals how ChatGPT usage has surged and evolved, drawing insights from 1.5 million conversations over three years. The findings highlight a broadening user base, changing usage patterns, and a growing economic footprint.
The Breakdown:
1. Explosive User Growth - ChatGPT has skyrocketed from just 1 million active users in late 2022 to 700 million weekly active users today, making it one of the fastest-growing consumer AI products ever tracked.
2. Shifting Usage Patterns - Seventy percent of usage is non-work related, while both personal and professional uses rise steadily. Practical Guidance holds steady at 29% of all conversations, Writing has dropped from 36% to 24%, and Seeking Information climbed from 14% to 24%. Asking (49%) is now the most common interaction type, followed by Doing (40%) and Expressing (11%).
3. Global Reach and Inclusion - The gender gap has effectively closed, with female-identifying names increasing from 37% to 52% of users between early 2024 and mid-2025. Growth in low-income countries is particularly strong, outpacing high-income regions by a factor of four.
ChatGPT now drives everyday decision-making and productivity gains, embedding itself in both work and personal routines worldwide. Its rapid adoption shows AI is becoming a default discovery and problem-solving tool across markets. This means investing in AI-friendly content and conversational touchpoints is critical.
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