Trust Migration Paradox
⚡️How Elite Brands Use TikTok to Drive Sales Elsewhere, How Marketers Can Connect with SMBs Effectively, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
⚡️ The Trust Migration Paradox: How Elite Brands Use TikTok to Drive Sales Elsewhere
🚀 How Marketers Can Connect with SMBs Effectively
💭 Tweet of the Day
If you’re new to Buyology then a hearty welcome to you, You’ve reached the right place alongside 50k+ amazing people, Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Insense
Find your perfect niche influencers within 48 hours
Fact: Nailin' that creator-brand alignment is the secret to high-performing UGC and influencer partnerships
Problem: Manually sifting through thousands of creators to find the perfect match is a time-consuming nightmare.
Solution: Insense.
You need Insense’s carefully vetted marketplace of 68,500+ UGC creators and micro-influencers from 35+ countries across the USA, Canada, APAC, Europe, and Latin America.
Dermatologists for your skincare brand? They’ve got it! Watch collectors? LGBTQ+ creators? They’ve got it!
2,000+ e-com, DTC, and Amazon brands are using Insense to find their perfect niche creators and run diverse collaborations from product seeding and gifting to TikTok Shop and affiliate campaigns, and whitelisted ads.
Quip - received an 85% influencer activation rate (32/37 influencers posted)
Any Age Activewear - quickly matched with mature female creators aged 50+ which boosted AOV by 20%
Try Insense yourself.
Book a discovery call by April 4th and get a $200 bonus for your first campaign.
🚀 How Marketers Can Connect with SMBs Effectively
Insights from LinkedIn
LinkedIn’s latest report on SMBs (small and medium businesses) highlights key insights into how these businesses are evolving, their biggest challenges, and where they turn for information.
The Breakdown:
1️⃣ SMBs Face Growing Business Challenges - 76% of SMBs say building partnerships now requires greater networking and longer negotiations. Macroeconomic factors like inflation and wages are also major concerns (63%). Additionally, 51% say finding sales leads has become harder post-COVID, affecting revenue growth.
2️⃣ Increased Spending on Key Services - SMBs with 10+ employees show a higher purchase intent for essential services, with logistics (5.3x), advertising/media (4.7x), IT services (3x), and payroll services (3.5x) seeing significant budget growth.
3️⃣ Where SMBs Source Information - Different industries rely on varied sources for purchase decisions. IT services favor domain experts (21%), while logistics leans on vendor websites (15%). Social networks play a strong role in real estate and media services.
4️⃣ LinkedIn Leads in SMB Engagement - Among social platforms, LinkedIn is the most trusted for business growth, with 68% of SMB users saying it helps them grow.
With SMBs growing in both influence and spending power, marketers must understand their evolving needs. Aligning outreach strategies with SMB decision-making behaviors can drive better engagement and conversions. Now is the time to tailor your marketing to this thriving segment.
💭 Tweet of the Day
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
Checkout our Partner Kit here🤝
At Buyology, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. It would be amazing if you could hit us up with feedback about our content or absolutely anything, we are always up for a chat 🥰
Thanks for your support, We'll be back with more such content 🥳