They Buy More During Work Hours!
đ°ď¸ The Slack-Time Selling Framework: The micro-moments inside the workday where attention fractures, Amazon Turns Prime Video Into an AI-Powered Shopping Channel, and more!
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In this newsletter, youâll find:
đ°ď¸ The Slack-Time Selling Framework
đ˛ Meta, Google & TikTok Drop Fresh AI Creative Tools
đTweet of the Day
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đ°ď¸ The Slack-Time Selling Framework
Most DTC brands obsess over platform timing: âWhenâs the best time to post?â âWhenâs CPM lowest?â But thatâs the wrong question. The right one is:
When is your buyer most mentally open to buying something for themselves even if theyâre still on the clock?
Welcome to Slack-Time Commerce, the micro-moments inside the workday where attention fractures, discipline dips, and impulse wins.
The Contrarian Truth
The workday isnât when your buyer stops shopping, itâs when theyâre most susceptible to certain types of purchases. Not big ones. Not delayed-gratification ones.
But scrollable, snackable, solve-my-mood-right-now purchases. And youâre probably missing them entirely.
Introducing: The Slack-Time Window Model
Use this map to match energy curves with the emotional tone of your product.
Apollo.io lets you segment these windows by role, timezone, and even work location signals, so your 2:30pm drop hits exactly when the buyer is dragging. Signup for Apollo now and use it free forever!
3 Campaign Moves to Win Slack-Time
1. Energy-Based Drops
Launch based on internal rhythms, not just external campaigns.
â2:30 Reset Dropsâ for work-from-home burnout
âYou Crushed Mondayâ kits
âPost-Meeting Decompression Packsâ
2. Creative That Feels Like Permission
Language that taps into subtle rebellion or reward:
âProductivity isnât linear. This helps.â
âYour boss doesnât need to know.â
âBuy now, deliver dopamine instantly.â
3. Performance-Based Audience Filtering
Use Apollo to ID:
Remote-first team members (via tool stack + industry)
Burnout-prone job types (e.g., sales, CX, ops)
Pacific Time buyers who hit your site between 1â4pm
Final Takeaway
Everyoneâs chasing intent signals from Meta, Google, and Klaviyo. But the strongest intent isnât a click itâs a mood.
When you layer Apolloâs enrichment on top of buyer psychology, youâre no longer just timing campaigns, youâre building a calendar of emotional momentum.
Slack-Time isnât a media plan. Itâs a playbook for how your product earns its spot inside the workday. And the brands that own it early will outsell everyone stuck optimizing for CPM.
đ˛ Meta, Google & TikTok Drop Fresh AI Creative Tools
AI is powering a new wave of creative upgrades across video and ad platforms. Meta, Google, and TikTok are all pushing out tools that give creators more control, or in some cases, hand it entirely to the AI.
The Breakdown:
1. Meta adds beat-sync, filters & style-copy tools - Metaâs Edits app now supports beat markers for syncing clips to audio rhythm. It also lets users copy styles and audio from other videos via the expanded Inspiration tab. New filters and animations are live, with AI background and scene-editing tools still on the roadmap.
2. Google PMax now edits your ad images by default - Google Ads now auto-enhances images in PMax campaigns, adjusting layout and style for performance. It can also pull visuals from your website, even if you didnât explicitly approve it. Dynamic Images are now default-on.
3. TikTok turns photos into animated AI videos - TikTokâs new âAI Aliveâ feature brings still images to life using animation, movement, and effects. It lives inside the Stories camera and creates clips from a single photo.
4. Meta and TikTok go head-to-head on AI video editing - TikTokâs photo animation tool mirrors a similar feature Meta previewed for Edits. Both platforms are racing to offer full-scene transformations with minimal effort.
From ads to Stories, creative automation is no longer optional, itâs everywhere. These tools give marketers, creators, and brands faster ways to build polished content at scale. But with more AI in control, manual review and strategic use still make or break the output.
đď¸ Tweet of the Day
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