The Unfinished Thought
đ§ Most marketers try to capture attention. The best ones? They hold it hostage, AI Research & Reasoning Models Take Center Stage, and more!
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In this newsletter, youâll find:
đ§ The âUnfinished Thoughtâ TechniqueâRewired for Maximum Obsession
đ˘ AI Research & Reasoning Models Take Center Stage
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đ§ The âUnfinished Thoughtâ TechniqueâRewired for Maximum Obsession
Most marketers try to capture attention. The best ones? They hold it hostage. The âUnfinished Thoughtâ Technique isnât just about making people curiousâitâs about rewiring their thought process so they canât look away.
1ď¸âŁ The âCognitive Discomfort Hackâ (Trigger the Brainâs Need for Closure)
We are wired to escape uncertainty. If you create micro-frustration, the brain will desperately try to complete the missing thought. Instead of stating a benefit, create discomfort:
âThis formula erases wrinkles in 7 days.â
âThe way youâre applying your skincare is making wrinkles worse. (Fix inside.)â
Why it works: The brain perceives a threat (What if Iâm doing it wrong?) and is forced to engage.
2ď¸âŁ The âPattern Disruption Loopâ (Break the Brainâs Predictability Filter)
We ignore what feels familiar. But if something unexpected happens mid-ad, the brain reboots its attention span.Disrupt a sentence mid-thought:
âOur coffee blend is the smoothest youâll ever taste.â
âThis coffee? It shouldnât even be legalâwait, what?â
Why it works: The brain stops expecting an ad and starts expecting a mystery.
3ď¸âŁ The âConfession Baitâ (Reverse Trust Psychology)
People trust those who admit flaws more than those who sound perfect. Start with something that sounds like a mistake, then flip it. Turn a negative into an unfinished thought:
âThis serum delivers instant hydration.â
âHonestly? We didnât expect this formula to work this well. (Hereâs why.)â
Why it works: The brain sees an open confession and wants to know the full story.
4ď¸âŁ The âStory Hijackâ (Make the Brain Assume Itâs in a Movie)
Humans arenât designed to ignore stories. If you write an ad like an incomplete movie scene, the brain will mentally fight to finish it. Write the ad like a tension-filled movie line:
âThis jacket is made from the finest Italian leather.â
âThe guy at customs didnât believe this jacket was real. Until he did thisââ
Why it works: The brain expects a resolution. No one wants to leave a movie unfinished.
Final Takeaway: Hijack the Brain, Not Just the Scroll
Most ads scream for attention. The best ones? They trap attention so the viewer canât escape. The goal isnât just to make people curiousâitâs to make them obsessed with finding the answer.
đ˘ AI Research & Reasoning Models Take Center Stage
Insights from Techcrunch
The AI research space is heating up, with Perplexity launching Deep Research to compete with OpenAI and Google, while xAIâs Grok 3 introduces advanced reasoning models.
The Breakdown:
Perplexityâs Deep Research Goes Freemium - Perplexityâs tool scans, reads, and synthesizes reports in minutes. It outperformed Gemini and Grok-2 but fell short of OpenAIâs 26.6% score. Unlike OpenAIâs $200/month paywall, Perplexity offers limited free access.
AI Research: Speed vs. Depth - Perplexity excels in speed, OpenAI leads in depth, and Googleâs Gemini integrates best with productivity tools. Perplexity delivers reports in under 3 minutes, while OpenAI takes 5-30 minutes.
Grok 3 Expands AI Reasoning - xAIâs Grok 3 Reasoning surpasses o3-mini in benchmarks, using a 200,000 GPU data center. It improves math, science, and coding queries with âBig Brainâ mode and DeepSearch AI research.
New Features: Voice & API - Grok 3 will soon get voice mode and an enterprise API, enhancing real-time AI interactions. SuperGrok ($30/month) unlocks extra reasoning tools, making xAI more competitive.
With AI research tools becoming faster and more specialized, competition is shifting toward speed, depth, and accessibility. Businesses and researchers now have more choices, but the real question is: which model will set the gold standard for AI-driven insights?
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