The Trust Velocity Equation
đ How to Speedrun Influence Without Wasting Time, Google Expands PMax Negative Keyword Limit, and more!
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In this newsletter, youâll find:
đ The Trust Velocity Equation: How to Speedrun Influence Without Wasting Time
đ Google Expands PMax Negative Keyword Limit
đ Tweet of the Day
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đ The Trust Velocity Equation: How to Speedrun Influence Without Wasting Time
Influence isnât about reachâitâs about how fast trust is built between a brand and its audience.
Most brands assume trust takes time, that customers need months of exposure before buying. But the smartest companies engineer trust velocityâcreating rapid, high-impact impressions that accelerate credibility and conversion.
The key isnât showing up moreâitâs showing up better, faster, and in ways that feel inevitable.
Why Trust Velocity Matters More Than Ever
In a world where attention spans are shrinking, trust canât be a slow build-up. You need to collapse the timeline from discovery to belief.
Customers Need Less ExposureâJust the Right Kind: A consumer seeing your brand three times in one day builds trust faster than seeing it ten times over six months.
Familiarity Bias Makes Trust Feel Instant: When people see a brand across multiple trusted sources in a short window, their brain assumes it must be credible.
Slow Trust = Lost Sales: If a competitor builds trust faster, your ad spend is wastedâcustomers will recognize their brand and ignore yours.
Trust isnât a waiting game. Itâs a speed game.
How to Engineer Trust at Maximum Velocity
1ď¸âŁ Layer Influence Across Multiple Formats Simultaneously
Seeing a brand in different contexts quickly makes it feel ubiquitous and trustworthy.
A TikTok creator mentions your product â a YouTube review appears in their recommendations â a friend shares a post about it on Instagram.
A customer reads a Twitter thread debunking industry myths â sees a Reddit post discussing your product â then gets a retargeted ad.
2ď¸âŁ Use the Trust Transfer Effect
People trust who they already trust. Instead of trying to build credibility from scratch, borrow it.
Get creators to recommend your product within content, not as an ad.
Partner with authorities in your niche, not just big influencers.
Feature customer-driven testimonials before running direct brand messaging.
Insense makes this effortless, connecting you with 68,500+ vetted UGC creators and micro-influencers across 35+ countriesâso youâre always matched with the right voices that drive trust and conversions. You can book a demo call by April 4th and get a $200 bonus for your first campaign.
3ď¸âŁ Shorten the Distance Between First Impression and Proof
Instead of just running an ad, pair it with a UGC testimonial.
If someone visits your site, immediately hit them with a case study or influencer validation.
Use sequential storytelling in adsâwhere each ad builds on the lastâso they donât have to search for more information.
Fast Trust Wins Every Time
The brands that dominate arenât just the ones with the biggest budgets. Theyâre the ones that engineer trust faster than anyone else.Stack influence across multiple formats for rapid recognition. Leverage existing credibility instead of starting from scratch. Eliminate unnecessary steps between discovery and trust.
Speed is the real growth hack. Move fast, build trust faster, and watch conversions soar.
đ Google Expands PMax Negative Keyword Limit â More Control for Advertisers
Insights from SEJ
Google has increased the negative keyword limit for Performance Max (PMax) campaigns from 100 to 10,000 per campaign giving advertisers greater control over ad placements while keeping AI-driven optimization intact.
The Breakdown:
đš The Initial Cap & AIâs Role - Google initially set a 100-keyword limit to ensure AI-driven optimization wasnât overly restricted. The goal was to prevent advertisers from accidentally blocking valuable traffic while still offering some level of control.
đš Advertiser Demand Led to Expansion - Many advertisers quickly maxed out the limit, making it difficult to refine campaign targeting. Based on feedback, Google raised the cap to 10,000, aligning it with Search campaigns for more flexibility in ad exclusions.
đš Maximizing Effectiveness with Smarter Exclusions - Negative keywords should be used strategically, avoiding excessive exclusions that might limit AIâs ability to find high-value conversions. Understanding match types (broad, phrase, exact) and continuously monitoring ad performance is key to balancing reach and precision.
đš Beyond Negative Keywords: Other PMax Controls - Advertisers can also leverage brand exclusions, search term insights, and account-level keyword lists to refine targeting. Regular audits ensure valuable traffic isnât unintentionally blocked, improving overall campaign performance
This update gives marketers greater precision while keeping AI optimization intact. By combining strategic exclusions, search term monitoring, and new reporting tools, PMax campaigns can now be more refined, efficient, and cost-effective.
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