The Post-Bounce Conversion Playbook
đ§©Turn cart bounces into second chances with UGC, LinkedIn Expands B2B Ad Insights with New API and Microsoft Data, and more!
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In this newsletter, youâll find:
𧩠The Post-Bounce Conversion Playbook
đŒ LinkedIn Expands B2B Ad Insights with New API and Microsoft Data
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𧩠The Post-Bounce Conversion Playbook
The Problem: Recovery That Doesnât Recover
Your feed made them dream. Your PDP made them doubt.
And your âabandoned cartâ email? It just reminded them why they left. Traditional recovery tactics, static images, one-size discounts, and fake urgency fail because abandonment is emotional, not logical.
Mapping the Drop-Off Mindset
High-intent shoppers donât disappear at random. They fall into patterns:
The Skeptic â âSounds great, but Iâve been burned before.â
The Delay-er â âMaybe tomorrow.â
The Confused â âDoes this even fit my life?â
More urgency or a deeper discount wonât fix those emotions.
The Fix: Cart Rebuilder Clips
A Cart Rebuilder Clip is a micro-story shot by a creator that names the objection and resolves it in real time. These arenât ads, theyâre emotional rebuttals that rebuild belief.
Where to Deploy
Retargeting Ads: Serve within 24â48 hours of drop-off.
Email Flows: Replace generic reminders with creator narratives.
Exit Modals: Trigger when a shopper hesitates with items in the cart.
Youâre not reselling; youâre reassuring.
How to Produce at Scale
Forget endless shoots and guesswork.
Insense lets you brief creators around bounce triggers, not just product perks. Need three takes on âI almost didnât buyâ? Or five spins on your refund policy? One brief delivers 20+ raw pieces designed for emotional recovery.
Over 2,000 brands like Starface, Native, Beauty Pie, use Insense to scale these UGC rebuttals without draining their teams. You can book a free strategy call with Insense here and get $200 off your first campaign.
Why It Works
Your feedâs job is to sell the dream. Your siteâs job is to protect it.
When that breaks, trust is the only lever left. Cart Rebuilder Clips bridge the gap between emotion and conversion, turning a lost cart into a second chance at revenue.
Together with Hubspot
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These are the exact prompts HubSpot uses to cut prep time by half and spark sharper ideas across every channel.
Download the HubSpot Claude Prompt Pack today!
đŒ LinkedIn Expands B2B Ad Insights with New API and Microsoft Data
LinkedIn has rolled out two major updates to give marketers a clearer picture of ad performance and stronger targeting capabilities. The Company Intelligence API feeds detailed engagement data directly into CRMs, while deeper integration with Microsoft provides richer audience signals.
The Breakdown:
1ïžâŁ Company Intelligence API - The new API sends aggregated company-level engagement data, like paid and organic impressions or clicks, into certified CRM partners, letting marketers match LinkedIn campaign activity with internal pipeline metrics, creating a direct link between ad spend and outcomes.
2ïžâŁ Strong Early Results - Beta testers have already reported big gains: a 287% increase in companies reached, 75% more Marketing Qualified Leads, 96% more Sales Qualified Leads, and a 43% drop in cost per acquisition.
3ïžâŁ Microsoft Data for Better Targeting - LinkedIn will now tap into Microsoftâs ad and engagement data, including insights from the Universal Event Tag (UET), allowing LinkedIn advertisers to reach audiences based on activity across Microsoftâs sites and apps, improving ad performance and reporting.
By combining LinkedInâs professional network data with Microsoftâs broader web activity insights, marketers can more accurately track ROI, reach the right audiences, and refine campaigns. This deeper, cross-platform visibility turns scattered ad data into actionable intelligence, giving B2B advertisers a powerful edge in planning and performance.
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