The Multi-Channel Reach Gap
đ„Are you burning away to reach a Ghost audience, Snapchat reveals where influence feels natural, and more!
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In this newsletter, youâll find:
đ„ The Multi-Channel Reach Gap
đž Snapchat Creators Choose Real Connection
đTweet of the Day
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đ„ The Multi-Channel Reach Gap
Everyone loves talking about acquisition volume.
âHow many new customers did we get?â
âHow fast are we scaling?â
âHow big was this month compared to last month?â
But thereâs a quieter metric, the metric almost no brand tracks, that decides whether your revenue becomes profit or becomes a slow-motion collapse:
What percent of your customers can you actually reach?
Not how many you think you can reach. Not how many are subscribed to your emails. Not how many once opened a campaign. How many can you reach right now across every channel that isnât owned by an algorithm?
When one mid-eight-figure skincare brand ran this number during their hypergrowth spike, the truth slapped them:
13,000 customers were completely unreachable.
Email dead. No SMS opt-in. No push. No DM channel. No retargeting pool coverage. That wasnât just a hole in their system; it was a $600K leak in a 90-day LTV.
How brands accidentally build âghost audiencesâ
Every time you scale fast, you create more ghosts. People who buy once and then disappear into the void because your only communication path was email, and email has been dying in slow motion for years.
Multi-channel reach isnât a retention booster. Itâs retention insurance. Because hereâs the truth most teams ignore:
Revenue grows linearly. Reach decays exponentially.
Every platform loses deliverability, attention, or visibility over time and if you donât build alternate lanes, you wake up one day with an acquisition engine roaring and a retention engine bleeding out.
What the Multi-Channel Reach Gap really does to your business
1. It destroys 90-day LTV: When people buy once and canât be reached again, your retention dips below the benchmarks that actually matter. 14 percent instead of 25â30 percent⊠and your team has no idea why.
2. It freezes subscription penetration: If no one receives your post-purchase education, your subscription funnel becomes an accidental museum piece, intact, but dead.
3. It wrecks attribution: Meta claims credit. Email claims credit. Recharge claims credit. None of them knows the truth because your reach map is broken.
4. It sabotages creative testing: Youâre running tests on audiences you canât even contact. No retargeting loops. No re-intro paths. No content reinforcement.
Your tests fail not because the creative was bad, but because the audience was unreachable.
This is where Lindy becomes operational leverage. Instead of guessing where the reach gaps are, operators can create Lindy agents that scan channel segments, check whoâs reachable where, flag drop-offs, and summarize the gaps that need immediate attention.
No coding. No complexity. Just AI employees doing the grunt work that would normally take an analyst hours. You can get started for free and claim your $20 in bonus credits here.
The cold truth
Scaling acquisition without building multi-channel reach isnât growth, itâs delayed churn. You donât lose customers because they didnât like your product. You lose them because they never hear from you again.
Fix reach, and your LTV jumps. Ignore it, and your biggest growth months quietly become your biggest losses.
Together with Stack Influence
This Brand 11Xâd Revenue Without More Ad Spend
Ever launched a new product that just wouldnât move, no matter how hard you pushed ads? That was Lenny & Larryâs with their Protein Pretzels. Clicks flatlined, Amazon rankings tanked, and their PPC tweaks couldnât save it.
Then they found the shortcut, turning customers into micro-influencers.
Stack Influence helped them activate 1,560 real buyers who shared genuine UGC across social. No ad budget, no inflated influencer rates, just real people, real content, and measurable impact.
đ 11X jump in monthly sales (1K â 11K units)
đŹ 500+ organic reviews driving trust and rank
đ° $2M+ in new revenue, purely from organic growth
Stack Influence automates micro-influencer product seeding, so your customers promote your brand on autopilot while you own every piece of content they create.
Imagine scaling your next launch without spending a dime on ads.
See how Stack Influence can 5X your revenue in 2 months!
đž Snapchat Creators Choose Real Connection
Snapchat and Ipsos released new research showing creators feel most comfortable sharing daily life on Snapchat and view it as a personal space. The study highlights how creators build closeness through spontaneous content and one-to-one interactions.
The Breakdown:
1. Creators feel most natural on Snapchat - Creators are 1.3x more likely to share unfiltered daily moments on Snapchat, which they describe as a comfortable family-like space built for spontaneous posting and many record in a single take without planning.
2. Engagement is driven by closeness, not reach - Followers discuss and share content at 33% and keep interactions positive at 31%, while nearly 30% say they feel part of a creatorâs inner circle, which strengthens loyalty.
3. Creators choose brands through quality alignment and access - Quality leads at 45%, with value alignment at 44%, and creators are contacted through platforms at 54%, DMs at 45%, and email at 44%, which shapes how partnerships form.
4. Core tools and challenges define creator workflows - Livestreaming creative tools and analytics used by 39, 37, and 36% guide how creators post, while low reach, weaker engagement, and limited mobile tools remain their top challenges.
Creators build influence where posting feels natural and community-driven, which shapes how they collaborate and show up across platforms. Brands that offer aligned values and long-term support earn stronger relationships. Platform features that reduce friction will shape where creators invest their time.
đïž Tweet of the Day
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