The Low-Frustration Funnel
🤗UX, Visuals, and Flow That Don’t Burn Cognitive Fuel, LinkedIn Expands Video Ad Options with First Impression and CTV Upgrades, and more!
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In this newsletter, you’ll find:
🤗UX, Visuals, and Flow That Don’t Burn Cognitive Fuel
📺 LinkedIn Expands Video Ad Options with First Impression and CTV Upgrades
🚀 Quick Hits
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🤗The Low-Frustration Funnel: UX, Visuals, and Flow That Don’t Burn Cognitive Fuel
Shoppers don’t bounce because they’re confused. They bounce because they’re tired of thinking, of deciding, of navigating.
Cognitive fatigue is the silent killer of funnel performance, and most brands fuel it without realizing it. This isn’t about cleaning up your design or writing a simpler copy. It’s about architecting a low-friction experience that feels so mentally effortless, it rewards forward motion.
Here’s how to build that kind of funnel.
1. Segment for Flow, Not Just Persona
Most funnels are designed around user identity. But friction is behavioral.
Some shoppers move fast, scanning for the CTA.
Others slow-read and seek reassurance.
Others bounce and return hours later.
Design for moment-based behaviors, not just demographics. Use lightweight entry points (like polls or one-line CTA intros) to segment users by pacing preference early.
2. Deploy the 3-Zone Load Test
Every step in your funnel either burns or returns mental energy. Split each screen into three zones:
Zone A: Visual priority (does the eye know where to go?)
Zone B: Decision zone (is a choice required here?)
Zone C: Emotional return (does the user feel validated or drained?)
Audit these zones for every page and creative. If any screen has all three zones “on,” you’re creating silent burnout. This is where Neurons earns its keep, using it to analyze visual complexity, eye flow detours, and CTA memory load so you’re not guessing what’s draining your audience. So book your free demo with Neurons here and deploy winning zones!
3. Design for Micro-Satisfaction Loops
The best funnels feel “rewarding” before purchase.
Here’s how:
End each scroll with a tiny visual win (icon movement, text shift, before/after effect).
Offer one-click clarity (e.g., “See what I’d recommend” buttons instead of dropdowns).
Anchor reassurance before big asks.
You’re building subconscious satisfaction that keeps the shopper moving forward. Momentum wins.
If your funnel feels like work, it won’t convert. But when it feels smooth, natural, and self-paced, the sale becomes the path of least resistance.
That’s how you win with less persuasion and more flow.
📺 LinkedIn Expands Video Ad Options with First Impression and CTV Upgrades
LinkedIn is doubling down on video with new formats designed to boost visibility and engagement, introducing First Impression Ads, upgrades to CTV Select, and creative support through Adobe Express. First Impression Ads and Reserved Ads roll out globally later this year, while CTV Ads are already live in the U.S. and Canada.
The Breakdown:
Top-of-Feed Ad Placement: First Impression Ads guarantee your vertical video is the first ad a user sees when they log in. Reserved Ads extend this to Thought Leader, Document, and Image Ads, ideal for launches or visibility pushes.
CTV Select Adds Paramount: LinkedIn expands its premium Connected TV inventory by adding Paramount alongside NBCUniversal, combining pro targeting with top-tier streaming reach.
VAST Tags + Sprinklr CTV API: Innovid-powered VAST tags ensure your video ads render consistently across platforms. Plus, Sprinklr users can now create and manage LinkedIn CTV campaigns directly via the new CTV API.
Video Templates in Adobe Express: Adobe Express now includes LinkedIn-optimized video templates, helping brands create high-quality, platform-ready video ads faster.
According to LinkedIn, 91% of B2B marketers say attention is their #1 concern, while 77% believe short-form video builds audience trust. These updates aim to solve both.
Why it matters: Video is no longer optional in B2B. With new top-of-feed formats, TV-grade targeting, and creation tools baked in, LinkedIn is turning video ads into a power play for awareness and brand trust, especially for short-form-first strategies.
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