The Humor Loop Funnel
đč Why Laughter Outperforms Logic in High-Intent Funnels, Snapchat Is Reshaping the Fashion Funnel, and more!
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đč The Humor Loop: Why Laughter Outperforms Logic in High-Intent Funnels
đSnapchat Is Reshaping the Fashion Funnel, from Discovery to Purchase
đTweet of the Day
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đč The Humor Loop: Why Laughter Outperforms Logic in High-Intent Funnels
You didnât lose that buyer because your product wasnât great. You lost them because your funnel made them feel like they were entering a negotiation, not a group chat.
Humor breaks that wall. It replaces explanation with shared experience, and in 2025, thatâs what converts. This isnât about jokes for reach. Itâs about emotional pattern disruption that turns browsers into believers.
Humor Isnât a Hook. Itâs a Behavior Trigger.
The smartest DTC brands are using humor to disarm buyer resistance at every stage.
When someone laughs, they lower their guard. They mirror the emotion. They keep watching. And if that laugh feels personal, like a meme made for them, trust builds instantly. Thatâs why humor loops outperform explainer ads in scroll depth, time-on-site, and even reorder rates.
How to Craft a High-Conversion Humor Loop
1. Start with the complaint, not the product: Subscription fatigue. Broken pumps. Pants that âfit everybodyâ but flatter none. Make them feel seen before they feel sold.
2. Use creators who feel like meme narrators, not actors: Think: the friend who sends chaotic voice notes. Not a polished brand ambassador.
This is the tone thatâs working natively on platforms like Snapchat, unserious, intimate, and narratively real.
3. Land the joke in 3 acts
Act I: Emotional truth (âI tried returning a serum and they sent me a PDFâ)
Act II: Ridiculous escalation (cue meltdown reenactment)
Act III: The reveal (âSo I switched to [you] and havenât screamed sinceâ)
4. Run 3-second stinger tests: Open with absurdity, not setup. Humor loops like âme thinking I could cancel anytimeâ outperform polished intros by 2â3x in CTR.
Final Insight
Humor isnât what makes people laugh. Itâs what makes them stay. And when your buyer feels like your ad came from the group chat, not the marketing team, they donât scroll past it, they send it. Thatâs how you build conversion loops with cultural stickiness baked in.
đSnapchat Is Reshaping the Fashion Funnel, from Discovery to Purchase
Snapchat's latest report, built with Publicis Media and NRG, shows how social media, especially Snap, is driving a full-funnel commerce experience. With input from over 3,000 Snapchat users, it reveals how tech like AR and AI are influencing discovery, purchase, and brand relationships.
The Breakdown:
AI, AR & Visual Search Are Shopping Catalysts - 65% of Snapchatters use AI styling guides for outfit ideas, and 63% say AR lenses reduce the need for physical store visits. 77% say visual search makes finding fashion items faster and easier, far ahead of non-Snapchat users.
Full-Funnel Social Influence - 82% of Snapchatters use social for purchase inspiration, and 81% say it helps them find the best deals. 61% go on to buy apparel directly from brand posts or ads, and 70% share those purchases post-sale.
Friends and Family = Purchase Power - 80% of Snapchatters recommend brands based on personal experience, and 74% buy through shared links from people they trust. 85% say family and friends are the top influence on what they buy.
Creators Amplify Brand Credibility - Brands that work with creators feel more âsocially relevantâ (79%), culturally connected (77%), and even part of the consumerâs inner circle (75%). Creator collabs on Snap arenât just ads, theyâre seen as social proof.
Snapchat isnât just shaping trends, itâs streamlining transactions. From AR try-ons to creator clout, Snapchatters are more influenced by tech, peers, and content than non-users at every step.
Want to test this funnel for your brand? Snapchat is offering $375 in free ad credits when you spend your first $350, the perfect excuse to experiment with creator-led Snap campaigns at zero risk. So go on, you can get started with Snapchat Ads here!
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