The Elevator Test
🛗 Why Your Scroll Depth Is Lying to You, In-Game Ads Get a Clarity Boost as Revenue Rises, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
🛗 The Elevator Test: Why Your Scroll Depth Is Lying to You
🎮 In-game ads Get a Clarity Boost as Revenue Rises
🚀Tweet of the Day
If you’re new to Buyology then a hearty welcome to you, You’ve reached the right place alongside 50k+ amazing people, Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Codecademy
Get hands-on experience using the latest tools in tech
Get ready for new career opportunities with hands-on learning from Codecademy.
With 600+ interactive courses, Codecademy Pro helps you learn job-ready skills like AI, cybersecurity, and data science.
Learners can also practice for technical interviews, build portfolio-worthy projects, and prepare for top industry certification tests.
Ready to give hands-on learning a try? ScaleUP readers can save 15% on an annual Pro membership when you use code SKILLUP15 at checkout.
Start learning with Codecademy today!
🛗 The Elevator Test: Why Your Scroll Depth Is Lying to You
If your PDP were an elevator ride, would the shopper have everything they need before the top floor?
Most brands say yes. They front-load lifestyle shots, tuck specs into a tab, toss in a video down below, and call it good. But shoppers don’t move linearly. And scroll depth doesn’t mean satisfaction. It just means they stayed in the elevator too long and probably missed their floor.
Scroll loops aren’t engagement. They’re re-decisions.
Imagine someone shopping for a $240 carry-on. They land on the page. Scroll through three visuals. Pause. Go back to check the color picker. Tap the video. Exit. Click “Details.” Revisit Image #2.
It’s not browsing. It’s a silent panic: “Do I have enough to decide?”
That’s the PDP Loop, and it lives inside most high-scroll, low-conversion product pages.
Top marketers don’t trust scroll depth. They trust behavior loops.
The real indicator of friction isn’t how far someone scrolls.
It’s how many times they bounce between elements, galleries, specs, reviews, without advancing.
If 40% re-click the size chart, your visuals fail to translate fit.
If the product video is late, your images aren’t answering first.
If reviews are read before they click “Add to Cart,” that’s a final trust check, too late, and they’re gone.
The best PDPs aren’t prettier. They’re sequenced like stories.
They eliminate doubt before the user has to scroll looking for it.
That’s why gallery data matters more than ever.
Every click is a vote. Votes for what matters. Votes for what’s missing.
And when shoppers scroll back up, what they’re saying is: “You showed me the product. Now show me I won’t regret buying it.”
Eko doesn’t just track what users click. It shows you what they’re searching for, and when.
It reveals scroll loops, timing patterns, and decision drop-offs inside your PDP flow.
You can download the free guide from Eko and start using the data already on your site. Because conversions don’t die at the bottom of the page. They die when your shopper misses their floor, and you never notice.
🎮 In-game ads Get a Clarity Boost as Revenue Rises
The IAB just launched a universal Gaming Measurement Framework to standardize how in-game ads are tracked, reported, and valued, bringing clarity to a fast-growing but fragmented channel. This makes campaign reporting more transparent and comparison across partners easier.
The Breakdown:
1. IAB Launches Industry Standard for Gaming Ad Metrics - The new framework outlines how to measure display, video, audio, and custom gaming ads consistently across platforms. It introduces a clear split between must-have metrics (like impressions, CTR, and redemptions) and nice-to-haves (like brand recall, visual tracking, and even neuro data).
2. Game Ads Are Growing, But Losing Share - US game ad revenue will rise from $8.05B in 2023 to $11.54B by 2028, yet its share of total digital ad spend will fall from 3.0% to 2.5%. Growth spikes sharply in 2023 but then plateaus at single digits annually.
3. Mobile Gamers Are Big Spenders and Highly Persuadable - 45% of mobile gamers spend over $200/month on retail, and 60% of Zynga players discovered products through in-game ads. They’re also more likely to shop early, use digital payments, join loyalty programs, and be influenced by holiday campaigns.
Gaming is no longer a niche; 80%+ of US internet users play, and Gen Z/Alpha numbers hit 90%. The IAB’s new framework, combined with spending behavior data from mobile gamers, makes gaming one of the most measurable and retail-aligned ad channels heading into the latter half of 2025.
🗝️ Tweet of the Day
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
Checkout our Partner Kit here🤝
At Buyology, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. It would be amazing if you could hit us up with feedback about our content or absolutely anything, we are always up for a chat 🥰
Thanks for your support, We'll be back with more such content 🥳