The Cheapest Ads You’re Ignoring
🎯Views aren’t vanity, they’re delayed conversions waiting to fire, Meta Expands AI Targeting & Retires Automated Ads, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
🎯 Buy Memory at Wholesale Prices
📊 Meta Expands AI Targeting & Retires Automated Ads
🚀Tweet of the Day
If you’re new to Buyology then a hearty welcome to you, You’ve reached the right place alongside 50k+ amazing people, Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Chargeflow
Grow fearlessly: stop post-purchase fraud before it drains your eCommerce business.
Running an eCommerce brand is hard enough; fraud shouldn’t make it harder.
Post-purchase fraud, or “digital shoplifting,” slips past checkout tools and costs DTC brands millions in disputes, wasted shipping, and lost revenue.
Chargeflow Prevent is the first AI-powered solution that stops fraud after payment but before fulfillment, cutting disputes by up to 90% with less than 0.1% false positives.
Trusted by 15K+ merchants and securing $5B+ GMV annually, Prevent keeps your business growing strong.
Stop Fraud in Its Tracks - Get your first 1,000 transactions screened free!
🎯 Buy Memory at Wholesale Prices
Video-view campaigns are still the lowest-cost media in paid social. CPMs often run 70–80% below purchase-optimized campaigns, yet most brands avoid them because dashboards under-credit the value.
VV campaigns aren’t meant to drive instant purchases. They stack brand memory cheaply, which converts later in branded search, direct visits, and retargeting.
Why Views Work Differently
Meta and TikTok auctions prioritize outcomes they can predict. They know who will watch a video, not who will buy. That’s why “view” inventory is less competitive than “purchase.”
When you buy VV campaigns, you’re not paying for vanity; you’re capturing attention at wholesale rates. The payoff shows up days later, outside your ROAS column.
How to Run VV Campaigns Right
1. Keep View Campaigns Separate
Run them in their own lanes to protect the signal. Broad targeting works best; your job is to reach, not precision. Creatives should be short (under 20 seconds), brand-first, and sticky.
2. Build Recall Triggers
Get your brand name spoken and shown in the first 3 seconds. Add sound cues, repetition, or strong colors so memory sticks. Think of it as priming for delayed action, not closing in-feed.
3. Harvest Later With Search + Retargeting
Expect a lag. Lift appears in branded search, direct URL entries, and stronger retargeting performance. Post-purchase surveys often show TikTok or Meta as the first-touch, even when dashboards don’t.
Proof That Holds Up
A beauty brand ran VV lanes ahead of BFCM and saw blended CAC drop ~30% in six weeks.
A snack brand layered VV before branded Google search and cut CPC by ~20%, while doubling assisted conversions.
Brands that sustain VV for 60–90 days typically see branded search CTR lift 15–25% vs holdout groups.
These are benchmarks, not promises. The effect compounds when you keep spend consistent and rotate creatives.
Measuring Without Overcomplicating
Don’t expect neat ROAS in Ads Manager. Instead:
Geo splits: Hold out a region and compare branded search traffic.
Tagged cohorts: Track exposed vs unexposed audiences for direct visits.
Branded trends: Watch for type-in and search spikes within 1–3 days of campaigns.
Creative refresh: Rotate hooks and visuals every 2–4 weeks to avoid fatigue.
Why This Matters Now
Q4 pushes CPMs up across the board. Most buyers overpay for purchase-optimized inventory while ignoring cheaper brain impressions that work later. VV campaigns let you buy attention at scale, then harvest intent at a fraction of the cost.
The operators who win aren’t chasing dashboard screenshots. They’re stacking memory early, converting later, and using the cheapest CPMs left in paid social to fuel profitable growth.
Together with The Operator’s Stack
The Decision That Pays for Itself in Days
Every quarter, another channel flatlines. CAC climbs, conversions drop, and the pressure for answers intensifies. The truth? Funnels aren’t broken; the buyer’s journey has shifted under your feet.
Rewriting the DTC Rulebook is built from campaigns that sold to the most skeptical buyers.
Inside, you’ll see the exact behavioral shifts dismantling funnels and get plug-and-play systems like the Community Cultivation Canvas, Emotional Storytelling Framework, and Owned Media Checklist ready to launch the same day.
Buy now and you’ll also unlock two bonus playbooks plus 2,000+ Viral Video Hooks (updated monthly):
Networked Growth Engines – Build acquisition loops powered by community, referrals, and partnerships.
Financial Alchemy – Advanced cashflow and timing strategies to protect margins and scale faster.
These tools were curated after 100+ days of research and are valued at over $900. Today, you can own the complete 3-in-1 bundle.
Get your copy now and fix the leak before next quarter’s numbers land!
📊 Meta Expands AI Targeting & Retires Automated Ads
Meta is rolling out two major ad updates: user interactions with Meta AI will soon inform ad targeting across its platforms, and Automated Ads are being phased out in favor of Advantage+.
The Breakdown:
1. AI Inputs Power Targeting – From December 16, chats with Meta AI (text, voice, and image generator prompts) will feed into Meta’s ad systems across Facebook, Instagram, Threads, and WhatsApp. Sensitive categories like religion, politics, and health are excluded, but all other interactions will become signals for content and ad personalization.
2. Automation Shift to Advantage+ – Meta will phase out Automated Ads in the coming months, redirecting advertisers to its Advantage+ suite. Advantage+ is positioned as the central system, handling targeting and creative in a “one-click ad” format, with Zuckerberg describing it as requiring only objectives and budget while the AI does the rest.
Meta is using AI interactions to strengthen ad precision while consolidating its tools under Advantage+. For advertisers, this means richer intent signals and more automation, while for users, it raises new questions about privacy and how much product discovery will be steered by Meta’s AI.
🗝️ Tweet of the Day
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
Checkout our Partner Kit here🤝
At Buyology, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. It would be amazing if you could hit us up with feedback about our content or absolutely anything, we are always up for a chat 🥰
Thanks for your support, We'll be back with more such content 🥳