Stop Convincing Start Confirming

🧠 If your funnel is skipping ego, you lose. How Often Should You Post on TikTok, and more!

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In this newsletter, you’ll find:

🧠 Stop Convincing Start Confirming

🎯 How Often Should You Post on TikTok

🚀Tweet of the Day

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🧠 Stop Convincing Start Confirming

There’s a moment in every sale that no metric can measure. It’s when the customer quietly asks themselves,

“Is this who I am?”

And if your funnel doesn’t answer that question, it doesn’t matter how strong your offer is, the sale’s already gone. We’ve been taught to chase pain points, urgency timers, and bundle logic. But people don’t buy to fix problems anymore. They buy to feel right about who they already think they are.

The Real Currency: Ego

The ego doesn’t shop for solutions. It shops for alignment. It’s why luxury skincare can sell at 5× the price of a dupe.

It’s why a $400 gym membership feels like self-respect, not expense. It’s why your best customers post your product like a badge, not a purchase.

Ego-led decisions bypass logic entirely, they’re built on identity, not need. When your funnel reflects that, conversion stops being persuasion. It becomes affirmation.

The Invisible Gap in Most Funnels

Scroll your own ads right now. They all say the same thing:

“This works faster,” “This saves money,” “This makes life easier.”

Useful? Sure.

Memorable? Never. Because logic convinces. Ego commits. The best-performing campaigns this year didn’t win on features. They won on self-recognition.

“Built for people who never settle.”
“Made for those who actually finish what they start.”
“Used by the ones who go first.”

That phrasing doesn’t sell a product, it sells belonging.

The Identity Mirror

Top-of-funnel? Don’t open with pain. Open with pride. Middle-of-funnel? Don’t prove value. Prove they’re right.

Bottom-of-funnel? Don’t push urgency. Push identity consistency, “This isn’t just another product. It’s what people like you choose.”

That’s the hidden fuel behind LTV. Because once a customer sees your brand as part of who they are, they don’t churn. They evangelize.

The Hard Truth

Discounts can buy attention. Ego buys forever. And the brands that understand that difference won’t just scale through Q4, they’ll own it.

Because in a marketplace full of urgency, the loudest voice isn’t the one shouting the biggest sale. It’s the one whispering: “You’re exactly where you belong.”

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🎯 How Often Should You Post on TikTok

A study of over 11 million posts reveals that posting more often leads to higher reach, but after a point, the returns start to slow. The biggest improvement happens when you increase your posting frequency from once to a few times a week.

The Breakdown:

1️⃣ The Ideal Posting Range - Creators who post 2–5 times per week get up to 17% more views per post. Posting 6–10 times gives a 29% lift, and 11+ times gives 34%, but that takes much more effort for smaller gains. The first step, from 1 to 2–5, delivers the biggest payoff.

2️⃣ Why Frequency Drives Virality - Posting more often doesn’t raise the average performance of each video, but it increases your odds of a viral post. Median views stay near 500, yet the top 10% of videos climb from 3.7K to over 14K views as posting frequency increases.

3️⃣ The Viral Curve by Frequency - At higher posting rates, TikTok’s performance curve becomes more skewed, meaning a few posts drive most of the total views. The top 10% of creators posting 11+ times weekly can see their best videos perform up to 31× better than their median posts.

You don’t need to post daily; you just need to post consistently and often enough to improve your odds. Aim for 2–5 TikToks per week to build momentum, test ideas, and find what resonates. The more you post, the more likely you are to hit that one viral moment that drives growth.

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