Social Proof Dying?
đ„ Simple, Unseen Tactics to Outplay Dying Social Proof Strategies
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đ„Social Proof Dying: Simple, Unseen Tactics to Outplay Dying Social Proof Strategies
đŻ Microsoft Pilots Performance Max with LinkedIn Targeting
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Trends shaping DTC ads in 2025
Motion just dropped their Creative Trends 2025 Report.
Hereâs what's inside:
â Deep analysis of $100M in ad spend
â Survey results from 500 DTC advertisers
â Qualitative data from a dozen expert interviews
âïž 7 creative trends that are ESSENTIAL to watch & test in 2025
Why should you care about creative trends?
The most successful performance marketing teams stay ahead of the curve, anticipating and adapting to changes before they become mainstream. And thatâs exactly what this report helps with.
Motion compiled everything you need to know about:
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đ„Social Proof Dying: Simple, Unseen Tactics to Outplay Dying Social Proof Strategies
As AI churns out flawless fake reviews, authenticity now hinges on imperfect, participatory proof. Forget chasing 5-star illusions â hereâs how to engineer trust through unconventional yet executable strategies:
1ïžâŁ The Cynic-to-Champion Playbook
Recruit vocal skeptics (those commenting âScam?â on ads) as protagonists. Gift them products to document their unfiltered journey via raw video diaries. Example: A meal kit brand turned a Reddit skeptic into a 6-week vlogger â shaky Day 1 footage (âLooks blandâ) vs. Day 42 (âMy kid finally ate veggiesâ).
For scale, run a âDoubters Wantedâ contest: 10 winners get a free product + $500 to film their skepticism-to-advocacy arc.
2ïžâŁ The Living Review Ecosystem
Static testimonials die fast. Let customers evolve their feedback. A mattress brand auto-emails buyers at 12 months post purchase: âUpdate your review â attach sleep data, photos, or rants.â
One old review (âComfy!â) now shows edits: â365 nights in â indentation depth 0.3cm (measured with calipers).â Showcase these serialized stories as âLong-Term Love Affairsâ on product pages.
3ïžâŁ Competitor Autopsies: Brutal Transparency Wins
Livestream tear-downs comparing your product to rivals. Example: A coffee brand bought 5 âpremiumâ competitors, brewed them blindfolded with a master barista, and scored each on 12 aroma/taste metrics.
Shared the spreadsheet pre-stream, letting viewers predict winners. The loser? A viral âinfluencer darlingâ brand scoring 2/10. Post-event, sales spiked â viewers craved the unfiltered drama.
4ïžâŁ The âProof Huntâ Gambit (Real-World Case)
For example a Skincare brand can hide UV-reactive symbols inside product caps. Under smartphone flash, they reveal batch-specific lab reports (purity tests, pH levels). Customers post âfound it!â videos â brands get social media attention.
Why it works: Turns validation into a game
The New Trust Algorithm
Trust isnât claimed itâs crowdsourced through raw, evolving narratives. Let customers dissect your claims, resurrect old reviews with fresh data, and turn product scrutiny into entertainment. The best reviews arenât 5 stars â theyâre 5 impactful stories.
đŻ Microsoft Pilots Performance Max with LinkedIn Targeting
Insights from SEL
Microsoft Ads is introducing new features to Performance Max campaigns, combining advanced targeting, measurement tools, and exclusive LinkedIn integration for enhanced campaign control and optimization.
The Breakdown:
LinkedIn Targeting Integration: Advertisers in six major markets (U.S., Canada, UK, Australia, France, and Germany) can now utilize LinkedInâs professional data, including company, industry, and job function, for more precise B2B targeting.
Granular Reporting: Performance Max campaigns now offer detailed audience segment analysis and individual asset performance tracking, giving advertisers clearer insights into campaign effectiveness.
Enhanced Conversion Tracking: Smart conversion value rules allow advertisers to adjust values in real-time based on factors like location or device usage, enabling more precise automated bidding.
Microsoft is raising the bar for automated ad platforms by integrating LinkedInâs professional network data and offering tools that enhance targeting and measurement. For B2B marketers, these updates represent a game-changing opportunity to access unique audiences.
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