Smart Delay Funnels

🛒 The Secret Weapon for Abandoned Cart Recovery, Microsoft’s Ad Issues, Amazon’s New Strategy & Dotdash Meredith’s Expansion, and more!

Howdy Readers 🥰

In this newsletter, you’ll find:

🛒 Smart Delay Funnels: The Secret Weapon for Abandoned Cart Recovery

📢 Microsoft’s Ad Issues, Amazon’s New Strategy & Dotdash Meredith’s Expansion

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Together with Motion

Creative Trends 2025 just dropped—don’t miss out

Motion just released its Creative Trends 2025 Report—a data-packed guide for every advertiser looking to stay ahead.

Here’s what you’ll find inside:

✅ A deep dive into $100M+ in ad spend
✅ Survey insights from 500+ DTC advertisers
✅ Exclusive takeaways from a dozen top creative experts

⭐ 7 game-changing ad trends to watch and test this year

Why does this matter?

Winning brands aren’t guessing—they’re adapting early. This report breaks down exactly what’s working and where the industry is heading.

Motion covers:

• New ad creative formats shaping performance marketing

• Shifts in consumer engagement and preferences

• Proven strategies to scale ad performance in 2025

Marketers, creative strategists, and growth teams—this is your blueprint for smarter ads this year.

Dive into 2025’s Creative Trends now!

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🛒 Smart Delay Funnels: The Secret Weapon for Abandoned Cart Recovery

Ever felt that gut-wrenching moment when a customer ALMOST buys but then… disappears? Traditional abandoned cart emails are a weak safety net—most get ignored. But what if you could stop carts from being abandoned in the first place? Enter Smart Delay Funnels—a psychological hack that lets customers ‘pause’ their checkout instead of leaving entirely. It’s a game-changer, and here’s why.

⏳ The Power of “Hold That Cart”

Most eCommerce stores treat abandoned carts as a “come back later” problem. But the real issue? The intent dies the moment they close the tab. Smart Delay Funnels intervene at the right second with an interactive “Hold My Cart” button, keeping their commitment alive.

Example: Imagine adding a product to your cart, but instead of a simple “Leave?” prompt, you get:

“Need a little more time? Lock in your cart for 24 hours and we’ll hold this exclusive deal for you!”

BOOM—commitment maintained. The customer actively chooses to return later rather than mindlessly leaving.

Why This Works (Psychology Hack Alert )

• Cognitive Ease: Instead of feeling like they’re leaving money on the table, users secure their purchase mentally.

• Commitment Bias: When people make small commitments, they’re more likely to follow through.

• Loss Aversion: By subtly framing it as a “hold” rather than a “goodbye,” you trigger the fear of missing out—without aggressive FOMO tactics.

Supercharging Conversions with Smart Triggers

It doesn’t stop there. Use behavior-based triggers to reignite the decision momentum:

• Time-Based Nudge: “Your saved cart expires in 3 hours—grab it before it’s gone!”

• Personalized Reminder: “We’re still holding your cart, {Name}! Ready to check out?”

• Exclusive Incentive: “Unlock free shipping if you complete your purchase in the next 10 minutes!”

Result? Instead of ghosting your site, customers come back with INTENT.

How to Implement This (Fast & Easy!)

• Use a ‘Save My Cart’ Button at checkout.

• Trigger On-Site Popups based on exit intent.

• Send Personalized “Your Cart is Safe” Emails instead of standard abandoned cart emails.

The Takeaway

Abandoned cart emails react. Smart Delay Funnels prevent. By shifting customer psychology from “leave” to “hold”, you keep buyers engaged without chasing them down later.

WOW moment unlocked. Now go implement it! 🚀

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📢 Microsoft’s Ad Issues, Amazon’s New Strategy & Dotdash Meredith’s Expansion

The digital advertising landscape is constantly evolving, with platforms adjusting strategies to keep up with market demands, privacy regulations, and new opportunities.

The Breakdown:

• Microsoft Ads Hit by Invalid Traffic - An independent ad agency flagged fake leads, spam bots, and nonexistent businesses, potentially costing Microsoft millions. While the issue has been flagged, Microsoft has yet to respond or provide a fix.
  

• Amazon Expands Sports Ads & External Links - Amazon’s Prime Video is adding NFL, NBA, and NASCAR, expanding ad placements in in-game, in-studio, and replay sponsorships. This move enhances visibility for brands targeting sports fans. Additionally, Amazon is testing external links for non-Amazon sellers, offering them new ways to reach customers.
  

• Dotdash Meredith Expands D/Cipher+ for Advertisers - Dotdash Meredith’s D/Cipher+ ad platform now supports third-party inventory, offering more pricing flexibility, intent-driven targeting, and expanded ad placements. This allows affiliate marketers and brands to reach audiences beyond Dotdash-owned sites, increasing ad scalability.

As digital advertising continues to shift, staying informed and adaptable is key. Whether it's evolving ad formats, new audience engagement strategies, or changing platform policies, understanding market trends helps businesses make better decisions and stay ahead in a competitive landscape.

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