Sell more without that discount
đ§ Why Value-Stacked Systems Outperform Discount Bundles, Googleâs AI Ads Just Got Smarter, and Clearer, and more!
Howdy Readers đĽ°
In this newsletter, youâll find:
đ§ Sell More Without that discount: Why Value-Stacked Systems Outperform Discount Bundles
đââď¸ Googleâs AI Ads Just Got Smarter, and Clearer
đTweet of the Day
If youâre new to Buyology then a hearty welcome to you, Youâve reached the right place alongside 50k+ amazing people, Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Insense
đ§ The Most Trusted Ad Format in 2025 Doesnât Come From Your Brand
In 2025, every ad competes with real people in the feed, so why are you still running them from your brand handle?
Metaâs Partnership Ads let you promote from your creatorâs profile instead, combining authenticity and paid scale.
And with Insense, 2,000+ DTC brands like Solawave, LARQ, Babbel, and Obvi have already made the switch.
Hereâs why theyâre outperforming every other ad format:
đ 53% higher CTR and 19% lower CPA than traditional branded ads
đŻ Easy 1-click integration with Meta Ads Managerâno messy handle permissions
đ Access to 68,500+ fully briefed creators across 35+ countries
These ads donât just feel native, they are. And with Insense handling rights, briefs, and creator coordination, your team never gets stuck chasing files or approvals.
đ Itâs the easiest high-ROI upgrade youâll make this quarter.
Book your free demo before July 25 to unlock $200 off your first MPA campaign!
đ§ Sell More Without that discount: Why Value-Stacked Systems Outperform Discount Bundles
When you slap a discount label on a product bundle, youâre not increasing perceived value; youâre anchoring it lower. High-AOV brands arenât scaling because they offer âmore,â but because they frame it as âcomplete.â The most profitable multi-SKU offers are no longer bundles; theyâre systems, protocols, and solutions built for results.
Hereâs how to upgrade your architecture without touching your price.
Why âBundleâ Is a Dead Word
The word bundle tells the customer one thing: Iâm being sold more stuff. Even if that bundle solves their problem, the psychological anchor is still âbulk buy = discount.â
Bundles suggest volume; systems signal intention. Buyers expect bundles to be cheap, but systems to deliver results, and cost more. Positioning around outcomes shifts focus from price to value.
This is why the top brands stopped selling âkitsâ and started selling protocols, stacks, sets, rituals, and regimens.
From Product Stack â Performance System
Letâs break this reframing into 3 moves:
Name for Outcome, Not Contents
â âWinter Skincare Bundleâ
â â3-Step Barrier Repair Protocolâ
Use Functional Roles in Descriptions
Replace âincludes X, Y, Zâ with: âCleanse + Calm + Seal = Your Skinâs Daily Resetâ
Replace Discounts with Elevation
Instead of âSave $12â say: âUpgrade to the Full Recovery Stackâ or âEverything you need, nothing you donâtâ
Brand Examples
Curology â âFull Routineâ (not bundle) feels clinical and prescribed.
Truvani â âDaily Wellness Kitâ leans into habit building and daily transformation.
Lume â âStarter Setâ lets users onboard with confidence, not feel sold to.
Hers â âAcne Complete Systemâ converts at 3Ă the rate of their Ă la carte offers.
Each of these brands sells multiple products as one decision, not a pile of SKUs.
Bonus: Retention Lift
Systems outperform bundles not just at checkout, but across lifetime value.
Systems create instructional ownership: users feel like theyâre âfollowing a plan.â
That plan reduces friction and churn, especially for subscription models.
Customers donât cancel a âsystemâ they trust. They cancel a âbundleâ they regret.
Discounts get one purchase. Systems build user commitment. If you want to sell more, protect your margins, and drive retention, rename, restructure, and relaunch your offer around the result it delivers. Thatâs how elite brands scale without compromising their standards.
đ§ Googleâs AI Ads Just Got Smarter, and Clearer
Google Ads is giving advertisers both more flexibility and more visibility with two key updates to its AI-powered ad systems. The first enhances performance potential in tROAS campaigns, while the second lifts the curtain on how AI Max matches search terms to landing pages.
The Breakdown:
1. Smart Bidding Exploration now live for tROAS - Advertisers can now let Googleâs AI test higher-traffic segments within existing ROAS limits, unlocking more conversions without changing campaign structure or budget.
2. Enables exploration at campaign and portfolio level - With one toggle, advertisers give AI more âwiggle roomâ to experiment while still optimizing toward performance goals.
3. AI Max adds search+landing page reporting - A new dropdown view lets marketers see exactly which search queries are being matched to which landing pages, allowing advertisers to spot mismatches, analyze intent interpretation, and improve conversion targeting.
The new AI Max report finally reveals Googleâs search-to-landing-page logic, offering clarity that was once hidden. Paired with Smart Bidding Exploration, advertisers now get both improved performance and long-awaited transparency. Itâs a clear signal that Google is evolving automation to balance control with results.
đď¸ Tweet of the Day
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
Checkout our Partner Kit heređ¤
At Buyology, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. It would be amazing if you could hit us up with feedback about our content or absolutely anything, we are always up for a chat đĽ°
Thanks for your support, We'll be back with more such content đĽł