Reveal the deal in the cart
💪Why your best offer should never live on the product page, Meta expands threads ads worldwide, and more!
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In this newsletter, you’ll find:
🤩Reveal the deal in cart
🧵 Meta Expands Threads Ads Worldwide
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🤩Reveal the deal in cart
The product page feels like the obvious place to put your strongest offer. That instinct quietly caps growth.
On the product page, intent is still theoretical. The customer is evaluating, comparing, and looking for reasons to leave. Any incentive shown here has to do two jobs at once: justify the product and justify the brand. That’s a heavy cognitive load, especially for someone encountering you for the first time.
This is why front-loaded offers often underperform. They arrive before commitment exists.
The cart is different.
By the time someone reaches it, they’ve already crossed a line. They chose a product. They clicked “add.” They’ve invested attention and effort. This is the first moment where intent is proven, not implied.
That change in state matters more than most teams realize.
Inside the cart, the customer is no longer asking, “Is this worth buying?” They’re asking, “How do I finish this in the best possible way?” That subtle shift is what makes threshold offers and bundles work without feeling manipulative.
The same incentive behaves very differently depending on where it’s revealed.
On a product page, “Free shipping over $80” feels like a condition. It adds friction and forces math. In the cart, the same message reframes as an opportunity. The customer is already close, and the decision becomes additive rather than defensive.
This isn’t about upselling. It’s about sequencing.
Strong offers convert best when they arrive after commitment, not before trust. Showing your best deal too early trains customers to anchor on incentives instead of value. Revealing it later rewards momentum instead of trying to create it.
There’s a constraint here worth calling out.
Cart offers only work if they reduce decision effort. Irrelevant add-ons, cluttered carousels, or too many choices will stall checkout. The goal isn’t to maximize optionality. It’s to guide a single, obvious next step.
The practical shift is simple.
Use product pages to earn belief. Use carts to unlock value.
Test multiple cart-only incentives tied to thresholds, bundles, or completion rewards, and keep them invisible everywhere else. Measure not just AOV lift, but completion rate and time-to-checkout. If either worsens, the offer is interrupting momentum instead of accelerating it.
The best offers don’t convince people to buy.
They help people finish buying.
And that only works once intent is real.
🧵 Meta Expands Threads Ads Worldwide
Meta is widening the places your ads can show up, and it’s happening fast. Threads is now becoming a real placement globally, not just a test. At the same time, Instagram is turning into a Reels-first ad environment, because that’s where attention is going.
The Breakdown:
1. Threads Ads Roll Out Globally - Meta is expanding Threads ads to users in all markets, with rollout starting next week. Advertisers can add Threads placements through Advantage+ or manual campaigns. Image, video, and carousel ads will appear natively in-feed.
2. Threads Is Getting More Ad-Ready - Threads ads started testing in January and expanded further in April. Meta added carousel and catalog formats in September, pushing it closer to commerce use cases. Meta reports 150M daily actives and 400M monthly users.
2. Reels Now Carries Most Instagram Ads - More than half of Instagram ads ran on Reels in 2025, up from 35% in 2024. In the U.S., Reels drove 46% of time spent on Instagram. On Facebook, Reels reached 29% of time spent.
Meta is following the scroll and making it easier to buy more placements without rebuilding campaigns. Threads adds fresh inventory, while Reels keeps absorbing both attention and ad volume. If your creative isn’t built for vertical video, you’ll feel it.
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