Quit Outdated Tactics
🚀 The Hidden Scaling Hack That’s Boosting Meta Ad Performance in 2024, YouTube Dominates TV Streaming, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀 The Hidden Scaling Hack That’s Boosting Meta Ad Performance in 2024
📺 YouTube Dominates TV Streaming – A Game Changer for Marketers
🔎 Tweet of the Day
If you’re new to Buyology then a hearty welcome to you, You’ve reached the right place alongside 50k+ amazing people, Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Growth School
Grow your business & career by 10x using AI Strategies in 4 hrs! 🤯
Join our AI Business Growth & Strategy Masterclass tomorrow at 10 AM EST.
What You’ll Experience:
🚀 Use 10+ AI Tools curated exclusively for Salaried professionals, Self-employed, and Founders to increase your business revenue by 5 times!
🚀 Make over $10,000 as passive income using AI-powered strategies
🚀 Reduce your 40-hour work-week to a 20 Hour work-week
Sign up here to save your seat! 👈
🚀 The Hidden Scaling Hack That’s Boosting Meta Ad Performance in 2024
Scaling Meta ads has always been about leveraging social proof—more likes, more comments, and more engagement, right? But what if I told you the way most advertisers do it is actually limiting their performance?
For years, brands have been duplicating winning ads using Post IDs to retain engagement. But after testing a different approach, I’ve uncovered a far more effective way to scale without losing momentum.
Why Post IDs Are Holding You Back
Using Post IDs to scale feels like the right move—after all, you’re keeping your best ad and carrying its engagement over, right? Wrong.
Here’s why it’s not the best strategy anymore:
Engagement doesn’t fully carry over – Meta’s system fragments data between Facebook and Instagram, meaning your IG social proof often gets lost.
Instagram performance suffers – Ads that crushed it on Facebook suddenly flop when carried over because they’re missing prior engagement.
Testing slows down – Manually tracking Post IDs and reusing them in different campaigns is an operational nightmare.
The Smarter Scaling Strategy: Creative ID
Instead of clinging to Post IDs, Creative ID is the real game-changer for 2024. It ensures your ad engagement seamlessly carries over across Facebook AND Instagram, eliminating the performance drops that come with Post ID scaling.
Here’s why Creative ID is superior:
Preserves ALL engagement – Every like, comment, and share stays with the ad—on both platforms.
Automatically optimizes format variations – No need to manually duplicate 9:16 and 1:1 creatives.
Faster ad deployment – Instead of hunting down Post IDs, you can simply duplicate an ad and let Creative ID handle the rest.
Why This Works for Scaling Faster
Ad accounts thrive on constant fresh winners. The longer you spend manually managing Post IDs, the less time you have to test new creatives. Creative ID allows for a seamless transition from testing to scaling, which means less wasted spend and more high-performing ads.
Meta has evolved, and the way we scale ads needs to evolve too. If you’re still relying on Post IDs in 2024, you’re playing with outdated tactics. The smart move? Test Creative ID and see the difference yourself.
📺 YouTube Dominates TV Streaming – A Game Changer for Marketers
Insights from Youtube Official Blog
YouTube turns 20 this year, evolving from amateur desktop videos to high-production content rivaling TV. Today, more people watch YouTube on TV than on mobile, reshaping viewing habits. With AI changing content creation, YouTube is entering a new phase of growth and engagement.
The Breakdown:
YouTube TV Viewership & Ad Innovations - TV is now the primary device for YouTube viewing, with over 1 billion hours watched daily. YouTube’s new ad formats—QR codes, pause ads, and second-screen experiences—enhance engagement without disrupting content.
Podcasts & Long-Form Content Are Growing - YouTube is the top platform for podcast listening in the U.S., fueling longer watch times. Video podcasts and high-quality storytelling provide new ways to connect with audiences.
Cross-Device Measurement Is Key - As viewers switch between TV and mobile, tracking conversions across platforms is essential. Advanced analytics and attribution models will help brands measure ad impact effectively.
The future of advertising is merging TV and digital. Unlike traditional television, YouTube’s interactive ad formats allow brands to engage consumers beyond passive watching.
🔎 Tweet of the Day
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
Checkout our Partner Kit here🤝
At Buyology, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. It would be amazing if you could hit us up with feedback about our content or absolutely anything, we are always up for a chat 🥰
Thanks for your support, We'll be back with more such content 🥳