Past Memories to Present Revenue
đ§ How to unlock second-purchase revenue by engineering emotional recall, not discounts, Influencer Marketing: Growth Meets Decline, and more!
Howdy Readers đĽ°
In this newsletter, youâll find:
đ§ Memory Reactivation Frameworkâ˘: The LTV Lever Youâre Probably Ignoring
đ Influencer Marketing: Growth Meets Decline
đTweet of the Day
If youâre new to Buyology then a hearty welcome to you, Youâve reached the right place alongside 50k+ amazing people, Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Neurons
đŚYou Donât Need a Test Budget to Know What Works
Youâve got two ad versions. One looks cleaner, the other pops more.
Instead of spending weeks A/B testing in-market, Neurons shows you what performs best in minutes.
Just drop both creatives into the platform:
đŻ Youâll see how attention flows across each version
đ§ Which ad evokes stronger memory and emotion
đ And how they compare against top-performing benchmarks in your category
Then, Neurons gives you clear, AI-powered suggestions to improve performance before you spend a single dollar on media.
Itâs how brands like Nestle, Teads, and Tropicana refine creatives fast, cut down wasted spend, and increase conversions from day one.
Want 73% higher CTR? Start with the ad that actually works.
đ§ Memory Reactivation Frameworkâ˘: The LTV Lever Youâre Probably Ignoring
When winbacks stall, most brands turn to bigger discounts. But the sharpest operators turn to memory.
Because, memory â nostalgia.
Itâs a precision-crafted bridge between who the buyer was when they first convertedâŚ
⌠and who they are now, open to returning.
This is the untapped power of memory-based reactivation, and when done right, it outperforms âWe miss youâ by over 2.4Ă CTR.
The 4-Phase Memory Reactivation Framework
Use this to engineer a full reactivation sequence, not just one email:
1. Anchor Phase Identity Hook: Use a subject line that evokes a specific era, identity, or emotional phase, like âYour â90s self is callingâ or âYou left this vibe in your cart.â
The goal isnât urgency but instant familiarity, tapping into who they were or want to be. It anchors the message in personal memory rather than transactional pressure.
2. Recall Phase, Sensory Payload: Use visuals, textures, and cues to reignite emotion (e.g., summer camp, mixtapes, OG Netflix DVDs)
Add layered memory: scents, formats, packaging
3. Update Phase, Continuity Bridge: Reintroduce the brand as evolved but consistent
âStill the [playful/clean/edgy] brand you loved, just grown up.â
Reduces dissonance, raises curiosity
4. Invite Phase, Soft CTA: Call to continuation, not conversion
âReady to revisit?â > âClaim 10% offâ
Optional: tiered perk if opened + clicked
Advanced Strategy: Memory Mapping by Cohort
Most brands send the same reactivation email to all lapsers. High-performing teams build a Memory Profile Grid:
Pro tip: Use cohort memory bias to A/B test reactivation flows, itâs often worth 1.5x+ in return visit lift.
What to Avoid: Nostalgia Traps
Mismatch Memory â Donât give Gen Z a âBackstreetâs Backâ moment
Too Much Retro â Risks brand dilution if not layered with product innovation
Vanilla Vibes â âThe good old daysâ is too broad. Be exact. Be sensory. Be specific.
Email Isnât the Only Memory Channel
The best teams stack this across:
Direct mail â Retro catalog formats
SMS â âThe ringtone you miss just buzzed.â
Paid social â Spark old memories via visuals (e.g., âthrowbackâ unboxing)
Most reactivation flows chase urgency. But urgency without identity is forgettable. Use memory to turn past buyers into present revenue, with emotional continuity, not discounts
đ Influencer Marketing: Growth Meets Decline
Influencer marketing spend continues to rise across platforms, but audience behavior is shifting, and not in favor of brands. While budgets grow, trust drops, fatigue deepens, and once-loyal followers are starting to look the other way.
The Breakdown:
Spend Keeps Rising, But Pressure Builds â U.S. influencer spend will hit $2.21B on Instagram in 2024, up from $1.96B in 2023. Marketers say ROI is essential to justify that growth, with 66% using influencer marketing for brand awareness and 55% for revenue goals.
Trust in Influencers Is Cracking â Only 12% of people trust influencer promotions, and 42% of those regret their purchase. Hashtags like â#adâ now trigger instant scrolls.
Sponsorship Overload Fuels Fatigue â Tools like SponsorBlock help users skip influencer ads, echoing the rise of ad blockers. TikTok and Instagram are saturated with sponsored posts.
Influencer marketing isnât broken, but itâs losing its shine. The dollars are still flowing, but attention and trust arenât guaranteed. Brands betting big on creators need a smarter strategy, tighter measurement, and a backup plan.
đď¸ Tweet of the Day
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
Checkout our Partner Kit heređ¤
At Buyology, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. It would be amazing if you could hit us up with feedback about our content or absolutely anything, we are always up for a chat đĽ°
Thanks for your support, We'll be back with more such content đĽł