Make every email count
đTurning emails into add to carts faster than ever, The new social growth leader, and more!
Howdy Readers đ„°
In this newsletter, youâll find:
đ Your Emails Arenât the Problem. Your Site Is.
đ TikTok Outpaces Legacy Platforms
đQuick Hits
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Together with Modash
đš The Co-Creation Gap Most Brands Miss
Sponsored posts perform. Then they fade. The creator moves on. The content sits static. You are left starting over.
Co-creation changes that. When brands build content with creators instead of just buying posts from them, they unlock
đ higher volume
đȘ stronger authenticity
đ€ł assets that feel native across platforms.
But most brands do not know when to co-create, who to co-create with, or how to structure it without adding production chaos.
Join Gabriel Gomez, Head of Social and Creators at MCoBeauty, hosted by Modash, for a practical session on how co-creation fits into a working creator program. You will see real case studies, learn how MCoBeauty selects creators for co-creation, and understand what production actually looks like.
No Hollywood crew required. Just a repeatable process that scales.
Canât make it live? Register anyway, and weâll send you the replay
đ Your Emails Arenât the Problem. Your Site Is.
If engagement emails arenât driving big revenue days, donât blame the emails yet.
Look at what happens after the click.
You build attention. You earn the open. You get the click. Then you send warm traffic to a homepage built for cold ads and hope it converts.
Thatâs where revenue leaks.
â Engagement Traffic Isnât Browsing Traffic
When someone clicks from an email, theyâre already aware. They have context. They chose to be there.
And yet they land on:
Hero banners
Navigation menus
Category grids
Multiple exit points
You just turned focused intent into optional exploration.
Warm traffic doesnât need discovery. It needs direction.
If it takes more than two clicks to go from email â product â cart, youâre introducing friction. Every extra decision lowers cart-add rate and slows momentum.
Email builds desire. Your site should convert that desire into movement immediately.
â Optimize for Cart-Add, Not Page Views
If youâre serious about engagement, track cart-add rate from email traffic separately.
Strong owned traffic benchmarks:
40â60% cart-add
70%+ checkout completion
If youâre sitting under 25% cart-add from email sessions, the bottleneck is structural.
Focus on:
Direct-to-product landing, Clear benefit above the fold, Minimal navigation, Fast checkout flow, Acceleration beats exploration.
đ Why This Impacts Revenue Stability
Letâs say you drive 10,000 email sessions per month.
At 18% cart-add, thatâs 1,800 carts.
Increase it to 28%, and youâve created 1,000 additional carts without increasing spend.
That improves:
MER
Cash flow predictability
Payback window
Revenue may stay flat, but efficiency improves.
The takeaway?
If engagement feels weak, audit your click path before rewriting your emails.
Faster path to cart. Stronger revenue engine.
đ TikTok Outpaces Legacy Platforms
Emplifiâs latest benchmarks highlight where brands are actually gaining traction. TikTok is accelerating rapidly, Instagramâs organic reach is tightening, and LinkedIn and X are evolving in very different ways. Platform strategy now matters more than ever.
The Breakdown:
1. TikTok Drives Breakout Growth - Brands saw over 200% median follower growth year over year on TikTok, with strong engagement across account sizes when content aligns with the platformâs entertainment-first, native storytelling style.
2. Instagram and Facebook Anchor Reach - Instagram growth is steady but organic reach is declining across Reels, Carousels, and Images, while Facebook remains stable with Live video and link posts driving most brand visibility.
3. LinkedIn Climbs, X Rewards Simplicity - LinkedIn shows solid professional growth momentum, while X remains flat overall, with GIFs and text posts outperforming links as the platform deprioritizes external traffic.
TikTok fuels expansion, Instagram and Facebook sustain scale, and LinkedIn plus X demand sharper format alignment. Brands must tailor creative by platform instead of relying on one universal content strategy.
đȘ©Events
⥠When Good Enough Gets Expensive
March 10â11 | Virtual Event
If your site feels âfineâ but conversions lag, speed might be quietly taxing your growth. At Cloudways Bootcamp, experts tear down real production websites live, exposing performance leaks from heavy scripts to Core Web Vitals failures and server gaps. Eight sessions, 20+ speakers, and 1,500+ operators focused on fixes you can implement immediately.
đ§ AI Made Ads Easier. It Also Raised the Bar.
Starts March 17 | Tuesdays at 1 PM EST | Virtual Bootcamp
Volume no longer creates an advantage. Structure does. In this free 8-week live program, Motion walks you through Foundations â Sprints â Masters to help you craft intentional hooks, execute full creative cycles, and scale results with advanced strategic frameworks.
đïž Tweet of the Day
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