From Click to Cart in 5 Seconds
🧠 Asking a cold viewer to go from scroll to checkout is stupid? Google updates its second Demand Gen Drops and more!
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In this newsletter, you’ll find:
🧠 Bundle-Builder Ads: From Click to Cart in 5 Seconds
🚀 Google Expands Demand Gen with Smarter Targeting and AI Video Tools
📌 Tweet of the Day
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🧠 Bundle-Builder Ads: From Click to Cart in 5 Seconds
Most DTC ads still follow the same pattern: feature → benefit → shop now. But attention spans aren’t just short, they’re non-committal. Asking a cold viewer to go from scroll to checkout is like proposing on the first date.
So what if your ad didn’t just sell the product, but let users build their own?
That’s the unlock behind the Bundle-Builder Ad: a two-click experience where users assemble a custom pair (e.g., “sleep kit,” “morning glow,” “hydration stack”) inside the ad, and land on a prefilled cart with zero friction. No long quiz. No funnel fatigue. Just instant personalization at the moment of intent.
The 2-Step Flow (That Feels Like Play)
Instead of showing static creative, use Stories or HTML5 to create a short sequence:
Pick a goal: Energy, Calm, Recovery, Glow
Pick an add-on: Tea, Serum, Gummies, Spray
On the final frame, show the chosen pair with a CTA: “Build mine →”. Deep link to a Shopify cart prefilled with both SKUs, no page hops, no scroll, no doubt.
You’ve collapsed the bundle logic into the ad itself, a shortcut that boosts attention, reduces hesitation, and gives shoppers a feeling of control.
Before launching, test different goal labels with Neurons to see which ones drive the highest engagement or recall (e.g., “Sleep deeper” vs “End the spiral”).
Neurons simulates real audience reactions to your ads and gives you instant scores for memory, emotion, and engagement, so you can choose the CTA language that doesn’t just get clicks but gets remembered.
Creative teams using Neurons have seen up to 73% more clicks and 46% more conversions on Meta. You can start your free 14-day trial and pre-test your winning variant today.
Why It Works So Well Right Now
Post-iOS signal loss means you can’t reliably target by interest anymore, but you can let the user self-identify in the ad. A choice like “Sleep” vs “Stress” reveals more than any third-party tag.
That choice isn’t just data, it’s intent. And because they built it, they’re more likely to buy it. Plus, you subtly anchor the shopper to a higher AOV setup: instead of one hero product, they start with two that make sense together. It’s not upsell, it’s co-creation.
Metrics to Track (and Scale)
Cart creation rate: % of viewers who complete the 2-step flow
Attach rate: % of carts where both SKUs are purchased
Bundle AOV uplift: Average value of bundles vs single-SKU carts
Optional: Run creative variants using emotional cues (“Feel grounded” vs “End the spiral”) and test which goal labels drive the most engagement.
Why This Matters
Bundling isn’t new, but embedding it into the ad unit itself changes the game. You’re no longer hoping they convert after clicking. You’re warming them up while they scroll. In 5 seconds, you shift from passive viewer to active buyer.
And for brands facing rising CAC, this isn’t just clever UX. It’s a structural advantage.
Together with Nebius
Your Next Campaign > Your Next Cloud Invoice
Your ad budget shouldn’t be paying for someone else’s GPU delays. Yet every week on AWS or Azure, surprise invoices pile up while models idle in queues, burning the runway you need for growth.
With Nebius, you’ll see this right away:
Free migration & 3 months free, savings start immediately
30–50 % lower GPU spend with consistent $2/hr pricing
Training large models up to 50 % quicker with instant scaling
Teams like Recraft and Captions already run production workloads on Nebius, citing stable clusters, quick support, and zero launch delays, proof that the platform can handle serious scale without hidden fees.
Switch to Nebius and lock in your free months before your next cloud bill hits!
🚀 Google Expands Demand Gen with Smarter Targeting and AI Video Tools
Google’s second “Demand Gen Drops” update enhances how advertisers attract, engage, and convert customers using AI and automation. The latest improvements focus on customer acquisition, deep linking, video creation, and automated product visuals.
The Breakdown:
1. Smarter customer acquisition with 11.5% better results - Google introduced three new acquisition modes, New Customer Value, High Value New Customer, and New Customer Only, allowing refined targeting and bidding. Early users report an 11.5% boost in new customer ratio and a 3% drop in acquisition costs.
2. Deep linking for seamless iOS engagement - The new Web to App Connect deep linking bridges desktop and mobile experiences, driving users directly into brand apps from ads, helping marketers capture high-intent traffic and improve in-app conversion efficiency across Apple’s ecosystem.
3. AI-generated video ads simplify YouTube campaigns - Advertisers can now create professional-quality videos automatically using Google’s AI, generating assets in multiple orientations to fit YouTube placements, eliminating production costs while extending static image campaigns into high-performing video formats.
4. Product visuals powered by Merchant Center feeds - Demand Gen campaigns can now auto-generate product visuals directly from catalog feeds, turning standard promotions into more engaging visual experiences, enhancing visibility across shopping and video surfaces, particularly useful for Q4 retail campaigns.
Google’s latest updates show a clear shift toward full-funnel automation, where discovery, targeting, and creative now work together through AI. For advertisers heading into the holiday season, these upgrades mean faster optimization, richer creatives, and smarter audience reach with less manual input.
🗝️ Tweet of the Day
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This Bundle-Builder strategy is absolutely genious! The 2-step flow you've outlined perfectly addresses the post-iOS challenge of self-identification within the ad unit itself. What I find particularly compelling about the Nebius partnership section is how it directly supports this kind of innovation - when you're running dynamic, personalized ad experiences that need real-time cart prefilling and seamless deep-linking, you need infrastructure that won't choke under sudden traffic spikes. The consistent $2/hr GPU pricing means you can confidently scale these interactive ad formats without worrying about surprise bills killing your CAC optimization. Teams like Recraft probably rely on this reliability when serving personalized bundles to thousands of users simultaneously. The connection between stable infrastructure and conversion innovation is exactly what separates successful campaigns from those that fail under their own success!