Experience Beats Discounting
💎How brands are winning without any discount at all, Google just released its smartest model, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
💎 The Late-Game Brand Premium Play: Hold Price, Increase Experience
🚀 Google Launches Gemini 3
📌 Quick Hits
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💎 The Late-Game Brand Premium Play: Hold Price, Increase Experience
With 7–10 days left before the peak BFCM window, most brands are scrambling to revise discount ladders, increase urgency, and adjust their offers for efficiency.
But a quiet minority is doing something radically different and often more profitable. They’re not dropping prices. They’re raising expectations. This late-game premium strategy isn’t built on “staying classy” or “sticking to the brand.”
It’s built on one truth: There is more money to be made in experience than in discounting. While the market races to the bottom, the smartest premium brands climb above the noise by converting urgency into elevated service.
Because the reality is simple: Customers aren’t loyal to prices. They’re loyal to how a brand makes them feel.
“Service Is Your Discount”: How Premium Brands Win This Week
Here are the real-world levers that outperform discounting right now:
1. The Free Upgrade Strategy (High perceived value, low actual cost)
Example: Free express shipping, Free gift-wrapping, Free premium version of a product, Free lifetime repair or guarantee extension. Customers feel rewarded without price erosion.
2. Personalized Holiday Packs (No discount just thoughtfulness)
Create variants exclusively for the season: Curated gift bundles, Staff Picks pack, Top 3 customer favorites. This creates novelty without discounting.
3. Surprise Bonuses (This drives insane emotional lift)
The unexpected always beats the expected.
Examples: A bonus mini product, A handwritten thank-you note, A limited-edition packaging insert
People talk about surprises. Discounts are forgotten in hours.
4. Concierge-Level Customer Support
This week is when support becomes a differentiator: Priority holiday support, Guaranteed delivery timelines, Faster issue resolution.
This builds trust at the exact moment competitors compromise service for volume.
5. BFCM Without the Chaos Messaging
A powerful narrative for price-holders:
“We don’t do frantic. We do thoughtful.”
It reframes the brand as a safe space during a chaotic buying period.
The Truth Most Brands Miss This Week
Holding price doesn’t make a brand noble. It makes the brand clear. And clarity is more persuasive than a discount when everyone else is overwhelmed. Discounts move product. Experience moves people.
And people buy from brands they trust, especially during the loudest week of the year.
🚀 Google Launches Gemini 3
Google has released Gemini 3, its most intelligent and factually accurate model, now live in the Gemini app and AI Mode in Search. It arrives just months after Gemini 2.5 and outperforms GPT 5.1 and Claude 4.5 on major benchmarks. A stronger Deepthink variant is coming soon after additional safety evaluation.
The Breakdown:
1. Record Reasoning Performance - Gemini 3 breaks the Humanity’s Last Exam record with a 37.4 score and reaches the top of LMArena, showing major jumps in depth, nuance and factual precision, producing smarter, more direct responses with reduced flattery for clearer reasoning.
2. Multimodal Tools and New UI - The model processes text images and audio together, letting users turn photos into cookbooks, lectures into flashcards or prompts into interactive visual layouts. AI Mode in Search now generates tables, grids, images, and simulations on the fly.
3. Antigravity for Agentic Coding - Google unveiled Antigravity, a coding environment with a chat window terminal and browser so Gemini can write, run, and fix code autonomously, working like an agentic IDE similar to Cursor but integrated with Google’s ecosystem.
4. Stronger Agent Abilities - Gemini 3 improves long-horizon planning, enabling the Gemini Agent to organise Gmail plan tasks and handle research or travel booking with consistent tool use. Deepthink mode pushes structured reasoning further, but is limited to safety testers.
Gemini 3 signals Google’s shift toward practical reasoning, multimodality, and agentic workflows that can automate complex tasks across apps and search. Brands can use these upgrades to build richer AI interfaces, apply agentic automation to workflows, and create more visual, interactive search and content experiences.
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