Don’t Miss This Post Valentine’s
💌Make the final Valentine’s SMS do more than just sell, Reddit isn’t a traffic source anymore; it’s a search engine, and more!
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💌 Don’t Miss This Post Valentine’s
💬 Reddit Isn’t a Traffic Source Anymore. It’s a Search Engine.
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💌 Don’t Miss This Post Valentine’s
Valentine’s campaigns are loud
Shipping deadline and reminders, “Still need a gift?” nudges. Then a quick follow-up sale once it’s over. By the end of it, the SMS channel has been pushed hard, and the natural instinct is to tidy things up.
Inactive subscribers get suppressed. Engagement reports get reviewed. Segments get cleaned.
All normal.
What rarely comes up in that process is a basic question:
How do we look on the customer’s phone?
It’s just a number sitting in the inbox. No saved name. No brand context unless the customer remembers it from the last message. Every campaign starts from slight unfamiliarity.
That’s a disadvantage you’re accepting without realizing it.
When someone saves the contact, the thread changes. Your brand name appears clearly. The conversation feels continuous instead of transactional. The next message doesn’t have to re-establish who you are.
It sounds small, but it changes how the channel behaves over time.
So instead of only trimming the list after a heavy promo window, it makes sense to add one more step.
Send a message asking subscribers to save the contact if they want to keep hearing about drops, restocks, or early access.
In the same message, mention that they can opt out if it’s no longer relevant to them.
Straightforward. No big production around it.
That one message quietly creates useful separation.
Some people save the contact. That’s a clear signal.
Some click through but don’t take the extra step. Interest is there, but it’s lighter.
Some ignore it entirely.
Some opt out, which improves engagement ratios immediately.
Now here’s where this gets more interesting.
Instead of just eyeballing campaign results in your ESP, you can actually turn this into a small analytics layer.
Tools like Thesys let you upload your SMS campaign export or connect your database, ask natural-language questions, and instantly generate charts, tables, slides, or reports without building dashboards manually.
It makes it easy to see patterns like save-rate by cohort, revenue per saver vs non-saver, or opt-out spikes after specific copy changes. You can claim $10 free credits here!
Back to the strategy. You now have behavior-based segments without building a complex flow.
The group that saved the contact has made a small but meaningful decision. That’s the audience that can handle earlier access, slightly tighter launches, and more direct messaging
The people who hovered but didn’t commit might respond better to value before urgency.
None of this feels dramatic when you send the message. It feels almost administrative. But over the next few months, it affects how often your texts are recognized, opened, and acted on.
Cleaning a list helps. Making sure your name actually lives in someone’s contacts gives you a different kind of advantage.
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💬 Reddit Isn’t a Traffic Source Anymore. It’s a Search Engine.
In Q4 2025, 80 million people used Reddit search weekly. That’s up from 60 million a year ago. This isn’t accidental growth. It’s structural.
The Breakdown:
1) Search and AI Answers are now one system - Reddit merged traditional keyword search with Reddit Answers into a unified interface, letting users toggle between results and AI summaries seamlessly.
Answers queries jumped from 1 million to 15 million year over year, driven by open-ended questions like what to buy, watch, or try. These multi-perspective queries naturally align with Reddit’s community-driven structure.
2) High-intent research is staying on-platform - Executives say users increasingly research purchases and comparisons directly inside Reddit instead of relying solely on Google. Search behavior is described as incremental and additive, often tied to high-intent decision moments.
Reddit is testing layouts with a prominent always-visible search bar and piloting dynamic agentic results that include media formats. The company wants users to finish searches inside communities, not just read AI summaries.
Reddit is no longer just a ranking factor inside Google. It’s becoming the destination where buying decisions are researched and finalized, and because Reddit content is now one of the most-cited sources in AI answers.
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