DM Funnels over Paid Ads
🤝 The 1:1 Collab Funnel Turning 10 Strategic DMs into 100K in Earned Growth, Google and Anthropic Expand AI Creation, and more!
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In this newsletter, you’ll find:
🤝 The 1:1 Collab Funnel Turning 10 Strategic DMs into 100K in Earned Growth
🧠 Google and Anthropic Expand AI Creation
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🤝 The 1:1 Collab Funnel: Turning 10 Strategic DMs into 100K in Earned Growth
Forget paid ads. Forget discount codes. Some of the highest-ROI growth in DTC today comes from a founder sending the right kind of DMs, not 10,000 impressions.
This is the 1:1 Collab Funnel: a low-volume, high-context motion that turns your product into a shared platform. No agencies. No press kits. No cold pitches. Just people building together, and growing faster for it.
Why Brand Collabs Still Work (But Most Brands Get Them Wrong)
The idea of a collab isn’t new.
But the execution usually is:
Brands chase collabs based on vibes, not strategic alignment
Founders email generic “partnerships@” inboxes and never get a response
Most outreach has no timing hook, no mutual benefit, and no context
Done right, though, a single collab can generate Email list swaps, Audience growth via social/posting, bundled product revenue, Shared UGC, Press angles + brand lift
And the best part? You only need 10 strategic DMs to find the 1–2 that convert into 100K in earned value.
The 1:1 Collab Funnel Framework
Step 1: Define Your Tier-1 Collab Profile
Not your size — slightly larger or differently positioned
Aligned with values, aesthetics, or audience
Complimentary product or seasonal use case
Step 2: Build a Precision List
Titles: Founder, Head of Brand, Partnerships, Marketing Lead
Filters: DTC brands, $0–10M in revenue, relevant verticals
Bonus: Filter by companies hiring or recently funded = momentum
Step 3: Personal DM or Email
Not “Let’s collab” — something like:
“Hey [Name], we’re doing a limited self-care drop with 2-3 brand partners we admire.
I think your product would slot in perfectly. Want me to send over a 1-pager?”
Step 4: Co-Create → Ship → Share
Define 1 clear shared deliverable (box, giveaway, drop, event)
Assign audience-sharing tasks
Capture UGC + track lift via branded search or code usage
A Realistic Outcome: 10 targeted DMs → 4 replies → 2 meaningful calls → 1 activated collab → $100K+ in combined UGC, list growth, and new LTV
This funnel doesn’t scale horizontally. It scales intentionally.
To do this right, you need data, not discovery.
Apollo helps you identify the actual person who makes decisions, not a cold inbox
Filter by size, vertical, and title, skip guesswork
See job history and funding info to tailor your pitch
Use Apollo’s live data to enrich contacts for DMs that get read, not archived
You can sign up here and make Apollo your collab dealflow engine quietly humming in the background.
You don’t need a campaign. You need a calendar with 10 names worth DMing. Because in 2025, the best growth doesn’t always come from ads, it comes from alignment. And one good DM? That’s more scalable than you think.
🧠 Google and Anthropic Expand AI Creation
Google and Anthropic are expanding the role of generative AI, from single responses to full creative utilities. Imagen 4 brings sharper, prompt-aligned visuals, while Claude’s revamped Artifacts turn simple prompts into powerful shareable apps.
The Breakdown:
1. Google Launches Imagen 4 & Ultra – Imagen 4 is now live in Gemini API (paid preview) and Google AI Studio (limited free), offering better text rendering and image quality than Imagen 3 across everyday and high-precision tasks.
2. Two Models, Versatile Output – Imagen 4 ($0.04/image) handles general tasks, while Imagen 4 Ultra ($0.06/image) excels in following complex prompts, producing visuals from comics to cinematic fashion scenes, all marked with SynthID.
3. Claude Artifacts Become Interactive Apps – Anthropic’s Artifacts now let users instantly generate tools like flashcard apps or games from a single prompt, with full sharing enabled for both free and paid Claude users, no API cost required.
4. Cross-Platform and Easy to Customize – Artifacts can be created and used on mobile or desktop, with full customization available on desktop via a new Claude sidebar designed for easy access, discovery, and remixing.
With Imagen 4 powering creative visuals and Claude turning prompts into real tools, generative AI is shifting from content generation to product creation, flexible, shareable, and built for everyday use.
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