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In this newsletter, you’ll find:
🤖 Match competitors’ ChatGPT ads or break from them? Real Cards settle it
📊 Reddit, Pinterest and Meta report major advertising updates
👨💻 Tweet of the day
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🤖 Match competitors’ ChatGPT ads or break from them? Real Cards settle it
ChatGPT ads don’t run on keywords. They match the conversation and show as a sponsored card under the answer: image, business name, headline, description, per PPC.io’s October 17 guide. Reporting is aggregate only. So when you plan a first test, competitor cards are the closest thing to a benchmark you’ll get.
Two advertisers, observed in a public ad library in late October, show the choice clearly.
Concept2 ran two cards. “The Gold Standard / Full-body, low impact, proven results” was active for nine days and is still running. “Low-Impact. Full-Body. / Get a hard cardio workout without the pounding of running” lasted one day and stopped.
On had 18 cards, 17 active. Most repeated one brand claim about cushioning and Swiss engineering. A few were built around specific needs: “Shop Wide Feet Running Shoes” and “Shop Flat Feet Running Shoes.”
Option A: Match the category message
Wins when: a competitor’s card has run for weeks. In my judgment, longevity is the best outside sign a message pays for itself.
Costs you: the click. If your card says what On’s says, under the same answer, the bigger name wins.
Option B: Break from it
Wins when: you beat the category on something buyers ask about directly.
Costs you: certainty. A new message on a new channel means a weak result can’t tell you which one failed.
The verdict
Match the question, break the message. On’s need-based cards show the logic: they answer a specific buyer question, and few cards narrow the question. Concept2’s two cards suggest one confident claim can beat a list of features, though two cards prove little. Both points are my judgment.
What that looks like
A challenger running brand targeting “best running shoes for flat feet” might write:
Matching card: “Cushioned Running Shoes / All-day comfort, engineered for every run”
Broken card: “Built for Flat Feet / Arch support tested on 500 flat-footed runners. Free returns.”
The second answers the exact question and makes a claim nobody else on that answer makes. These cards are illustrative.
Where the examples come from
The cards above came from the AirOps ChatGPT Ad Library, which lists 6,000+ brands. Search your competitors by brand name or domain to see their messaging, then explore the prompts where those ads appeared. You’ll walk into planning with real ads behind your chosen angle. You can explore the ChatGPT Ad Library here.
Settle it before the brief
Find your three closest competitors’ longest-running cards. Write down the claim they share. That’s the message to break from.
📊 Reddit, Pinterest and Meta report major advertising updates
Reddit and Pinterest have reported their latest quarterly results, revealing contrasting trends in advertising revenue and audience growth, while Meta has introduced AI-powered improvements to ad delivery and performance reporting.
The Breakdown:
Reddit’s Q3 advertising revenue jumped 54% to $847 million, with video ad revenue more than doubling. However, declining search referrals could affect daily user growth.
Reddit plans to test requiring users to log in outside the US, potentially improving advertising targeting through more user data while limiting access for casual visitors.
Pinterest reached a record 661 million monthly users, up 10%, with nearly all growth coming from outside the US and Canada, where its audience grew just 4%.
Meta’s upgraded AI ad ranking system increased Facebook clicks by 8.3% and conversions by 15.7% in Q2, according to the company’s reported results.
Meta introduced a new Ads Manager breakdown feature showing performance across individual images, videos, and text variations, helping advertisers identify which creative elements drive results.
Reddit’s ad revenue is surging despite traffic concerns, while Pinterest’s growth comes largely from lower-revenue markets. Meta’s AI upgrades and creative-level reporting offer advertisers new opportunities to improve campaign performance.
🗝️ Tweet of the Day
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