Burnout Starts with Post Templates
š Why your posts die after 5 days, Googleās AI search push redefines visibility and ad strategy, and more!
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š Burnout Starts With Post Templates
š Googleās AI Search Push Redefines Visibility and Ad Strategy
šTweet of the Day
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š Burnout Starts With Post Templates
You know the play: You write a sharp post, get a decent spike in views, a few likes, maybe a comment or two.
Thenā¦ silence. The next post flops. Engagement drops. Youāre back at zero. The worst part? Youāre not sure if itās the idea, the algorithm, or just LinkedIn fatigue.
Hereās the hard truth:
LinkedIn has no memory.
Your past wins donāt compound unless you create visual and narrative contrast that stays sticky in-feed. The algorithm doesnāt penalize repetition; humans do. If your posts feel the same, users scroll past before giving you a chance.
Why LinkedIn Posts Burn Out in 5 Days
Format Fatigue: Your audience can sniff recycled frameworks instantly, āHereās 3 things I learnedā¦ā or āA lesson from 2019ā¦ā They work once, maybe twice. After that, they collapse under sameness.
Audience Compression: Youāre posting to the same 1st-degree audience, most of whom have already seen a version of your idea. Without fresh narrative angles, youāre just echoing into a smaller chamber.
Engagement Entropy: The platform rewards recency and velocity. If your first 90 minutes donāt pop, the decay curve hits hard. The more your posts underperform, the less LinkedIn bets on your next one.
The Play Is āHigh-Entropy Creativeā
What works now?
Posts that reformat the frame of your ideas, not just reword them.
Instead of copy-paste content calendars, build creative entropy across three layers:
Format ā Rotate between carousels, personal essays, raw screenshots, and visual memes
Delivery ā Use new narrators (employees, partners, customers) to break the repetition
Angle ā Tie your product to micro-cultural shifts, trend jacking, or industry tension
Thatās how a single narrative creates 6+ distinct, high-reach posts without fatiguing the feed.
This is where tools like Playbookz are now core to the modern founderās growth stack: 3ā5 ghostwritten posts a week, amplified with paid reach, guaranteed 20k+ views in 28 days or you donāt pay.
Rinse-and-Repeat Libraries vs. High-Entropy Systems
Legacy libraries repeat headlines, rotate formats, and pray one pops
Entropy libraries map one message into multiple scroll-disruptive formats
The difference is brand stamina: One fades after a week, the other builds momentum for months
If you want compounding visibility on LinkedIn, you need a system, not a streak of one-offs. Entropy is no longer optional. Itās how you stay seen, trusted, and top-of-funnel on the only feed that matters in B2B DTC.
Together with Neurons
š§ Your Ad Looks Great. But Will Anyone Remember It?
In a scroll-happy world, attention isnāt enough; retention is the new ROI.
Neurons now includes memory and engagement scoring, so you can predict not just if someone sees your ad, but if theyāll recall it days later.
Hereās how it works:
ā
Upload your creative (image or video)
ā
Neurons simulates real audience reactions based on years of neuroscience data
ā
You get instant metrics: Memory retention, emotional impact, and engagement breakdown
The result? Actionable feedback you can use to fix forgettable ads before they cost you money.
Creative teams using Neurons have seen up to 73% boosts in CTR and 46% more conversions on Meta ads.
Want your next campaign to leave a mark?
Start your 14-day free trial today!
š Googleās AI Search Push Redefines Visibility and Ad Strategy
Googleās ecosystem is rapidly evolving across Search, Discover, and AI integrations, blending content discovery, authority reshaping, and ad placement experimentation.
The Breakdown:
1ļøā£ AI-Powered Search and Discover Upgrades - Google rolled out new AI features in Discover and Search that surface trending topics and sports updates with interactive previews. Discover now shows expandable AI summaries with direct links for deeper exploration, already live in the US, South Korea, and India.
2ļøā£ Authority in the Age of AI Citations - A Semrush study of 800+ domains found Reddit, Wikipedia, and YouTube as the most cited sources across AI search engines like Perplexity and ChatGPT. Citation patterns vary by industry, meaning authority now depends less on keyword ranking and more on being a frequently referenced source.
3ļøā£ Ads in AI Mode, But Not Everywhere Yet - Despite rumors, Google confirmed there are no plans for EU rollout yet, though ads in AI Mode will expand to English markets by the end of 2025. These paid placements will soon blend directly into AI-generated answers.
Together, these updates show how Google is redefining visibility, merging organic reach, authority, and monetized AI content. For brands and publishers, the challenge is twofold: earn AI citations for trust and adapt ad strategy before AI-driven answers replace traditional clicks.
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